July 30, 2016 by stuartnoel - 0 comments

1966 and Not All That

In celebration of the 50th anniversay of our greatest ever footballing day as a nation, below is an extract of the chapter I wrote for Mark Perryman’s excellent book ‘1966 and Not All That’. The book looks at the build up to the 1966 World Cup from a social and a sporting aspect in England as well as containing updated match reports 50 years on, written by some of the finest footballing authors around today (plus me).

My chapter focuses on the changing nature of the travelling English football fan in the last 50 years, starting 4 years before the 1966 World Cup in Chile and finishing up with the run up to the European Championships in France last month. If you want to buy a copy then head over to Amazon by clicking here.

Have tickets, will travel

The England squad that travelled to the 1962 World Cup in Chile had to endure a flight with two separate changes to Lima where they played a warm up game against Peru before moving onto Santiago, then Rancagua where they would play their group games and then bus to their base in the Braden Copper Company staff house in Coya, some 2,500ft up in the Andes. The journey of over 7,500 miles would have taken them more than 24 hours. Hardly an ideal preparation for the tournament. Very few fans could afford the high cost of travel (around £4,000 in today’s money) or the five refuelling-stop flight to the Southern Hemisphere on a BOAC Comet, meaning that England played their games in the Estadio El Teniente in Rancagua in front of less than 10,000 locals. Today, that same journey would take 13 hours and cost as little as £500, with no stops. On the basis of England’s travelling support in the past twenty years several thousand would follow the team should they ever play Chile away in the near future.

When Walter Winterbottom’s squad left these shores for Chile in 1962 it was from the Oceanic Terminal at London Airport. Four years later, when the squads for the 1966 tournament landed on English soil, the airport had a more familiar ring to it – Heathrow. It would be from departure points like this that the shift in our boundaries as fans would start. The travel revolution was still a couple of decades away when the 1966 World Cup kicked off on 11^th July with England taking on Uruguay in front of nearly 88,000 fans, but there is no doubt that the staging of the tournament in England changed the perceptions of whole communities in terms of overseas visitors, the like of which many English people had never seen before. If the North Korean, Argentine and Mexican fans could travel halfway around the world to support their countrymen then so could England football fans from Consett, Corby and Chatham.

It would however be a further 16 years before England fans got the opportunities to really experience what it was like to be a Football Tourist. Four years after the tournament in England, Mexico offered better opportunities for the travelling fan than Chile ever did but still the cost and the misguided perceptions created by the media of what visiting foreign countries was really like restricted the number of supporters prepared to travel to Central America. However the 1970 FIFA World Cup did see the first attempt to create an official England supporters travel club for those now intending to follow the team overseas. The England Football Supporters’ Association offered members who wanted to travel to Mexico the opportunity to travel on an organised trip to watch the tournament, with travel, hotels, a full English washed down with pints of Watney Ale. The downside? Fans would need to part with between £230 and £250 per person for a three week trip, or around 8 weeks money for someone on the then average UK wage of £32 per week, around £7,500 in today’s money. Britain was on the verge of a recession, after the “never had it so good” Sixties. The typical demographic of football fans at the start of the decade was more likely to spend their money on a new Ford Cortina or Teasmade for their semi-detached in suburbia.

English football in the intervening years between 1970 and our next appearance in Spain in 1982 went through a radical change. To many, the watershed moment in the development of a culture of following club and country came two years earlier in Italy when England qualified for the new-look European Championships. Thousands of fans travelled by plane, train and automobile to the group games against Belgium, Spain and hosts, Italy. This was a new generation of football fan who had not previously had the opportunity to watch their nation play in an international tournament. Many of these fans, only used to the passionate, if sometimes unruly terrace culture of England simply weren’t prepared for the way the Italian authorities treated them. With few having experience of watching football abroad, many didn’t adapt their behaviour and faced with a new foe in the Italian police and the locals too, the English responded, by running riot.

Despite the experience of being tear gassed, or worse, or two years later even more fans headed to the World Cup in Spain. For some the appeal would be to repeat the Italian experience, while for others just like the Scots and Northern Irish they would bring their very English version of carnival football to the World Cup for the first time since 1966. This was the first major tournament where individual English national identity would come to the fore. Whilst the English fans would still confusingly be waving the Union Jack, the Scots and the Northern Irish defined their support as ‘anyone but English for decades to come. Spain was the founding moment for the Scots’ Tartan Army, whilst the mainly Unionist Northern Irish support would put their politics aside and proudly wear their own Northern Irish Green then, and ever since. The Scots and Northern Irish, perhaps not weighed down with the expectations of a nation on the pitch, made the most of their time in the sunshine off it, while the troublesome reputation that wrapped itself round England at Italia ’80 was resurrected once more across the tournament at Spain ’82 too.

That reputation stayed with England and their travelling support for a number of years, and was one of the main reasons why the nation’s group games in the 1990 World Cup were held on the island of Sardinia. The Italian police felt that by containing the fans in one place for the first part of the tournament would be a benefit for all. Despite a tepid start and scraping through the group on goals scored, England woke up in the knock-out stages and gave the fans belief that nearly twenty five years of hurt could be put to rest. Of course penalties were our undoing in the semi-finals but the national team had a new identity amongst the fans and the media back home.

To read more then buy the book!

January 6, 2015 by stuartnoel - 0 comments

On the twelfth day of TBIR Christmas – The best things about football in 2014

So here it is – our final award for 2014, despite the fact we are now six days into 2015. But football is the gift that keeps giving so here is my last offering for this year. My three favourite moments from my footballing year.

3rd Place – New York Cosmos
Back in August on a regular trip to New York I got the opportunity to tick not one, but two things off my lifetime wish list. An opportunity to see the famous New York Cosmos was obviously the main agenda item here (complete coincidence that they were playing in the very week I was over), having grown up reading about the mythical team from the 1970/80’s in the NASL with Pele, Beckenbauer and of course Barrow’s finest, Keith Eddy. Now back in the second tier of US football, the good times could be coming back, especially after announcing the signing of Raul. But this wasn’t a night to remember. A dull 0-0 draw played in a school’s athletics stadium but it was still “the Cosmos”. And the second thing? Getting to ride on one of those yellow American School buses I’d seen so often in films. Oh, and I took a pretty good picture.

2nd Place – Lewes v Dulwich Hamlet and Maidstone United
2014 hasn’t been the best year for The Mighty Rooks but for five glorious days back in March we were the best team in the world. Well, perhaps in the Ryman Premier League anyway, as the top two came to The Dripping Pan and were both dispatched goal less and point less. Luck? Nope – I’m putting it down to the fact we (OK, I) scouted them both on a number of occasions. Being taught how to scout is like being tutored in how to drink a fine wine. Once learnt, you will never watch a game of football in the same way, unable to make remarks incomprehensible to the people around you such as “look at how the number 9 leads with his left arm” or “the keeper won’t come if it’s 6 yards out”…And I bloody love it. The warm, satisfaction you get after the team has put in place tactics based on your knowledge and won! That’s why those two games are so special…we wont talk about Grays or Wealdstone away though.

1st Place – The World Cup
For four years I moan about our elite players, their attitude and generally the beautiful game being corrupted by billions of pounds. Then, every two years a major tournament comes along and everything is right with the world. I came very close to being in Brazil. Very close in an all-expenses paid trip to Sao Paolo to write about it, sort of way, but passed up the opportunity and Rookery Mike went instead. We haven’t spoken since. Due to my travelling schedule I spent nearly the whole of the tournament in various corners of the world. Germany’s demolition of Portugal in their opening game of the tournament was shared with a couple of hundred German fans in a bar in Singapore at 1am then being featured on local TV. Watching Australia and then England make their early exits from the World Cup at 5am in the morning in a Melbourne casino, with an endless supply of Coopers Ale or watching the Brazilian demolition in a bar in Eindhoven with a German Hen party. The actual games weren’t bad too.

Our highlights of 2014 can be viewed here, all in one handy little spot.

So see you all next year – one year older, one year wiser, one year damages by poor performances by our respective sides on the pitch.

December 30, 2014 by stuartnoel - 0 comments

Economic Theory explained by Football – Part 5 – The fake deal in football shirts

In 2012, the major professional sports leagues in the United States lost over $13 Billion in revenue due to sales of counterfeit shirts and merchandise including a whopping $3 Billion alone from the 32 teams in the National Football League (NFL). Some top end “authentic elite” team shirts which should retail for $250 could be found online with an 80% discount*. These numbers, whilst staggering on their own, are just a drop in the ocean when we look at the total “black” economy which runs annually into trillions of dollars.

In Europe, football means something very different to the American version. Whilst the biggest NFL sides can expect to sell tens of thousands of shirts (neither official shirt supplier Nike or the NFL will actually reveal unit sales), the unit sales for the best selling “franchise”, 2014 Super Bowl champions Seattle Seahawks pales into insignificance to current European Champions League winners Real Madrid who sell over 1.4 million shirt sales per annum, the vast majority now bearing the names of twin superstars Ronaldo and our very own Gareth Bale. Hot on their heels is Manchester United and Barcelona, each selling over a million shirts per annum. The top ten football clubs sell over 7.5 million shirts per annum across the globe, significantly more than the top ten clubs of any other sport.

Obviously these numbers only reflect the official sales. Browsing the new adidas store at Bluewater last week I picked up a Real Madrid shirt, complete with an official Champions League badge on the sleeve. The prices tag? £60. Last month Nike and the Football Association found themselves being the talk of the town for the wrong reasons with questions even being raised in the Houses of Parliament over the price of the New England shirt, with those “authentic elite” versions again costing upwards of £90.

Football shirts are not luxury items, yet their official price tag puts them in the same category as similar types of items sold by the likes of Armani, Gucci and Versace. £60 for what essentially is a t-shirt is simply crazy, irrespective of the new-fangled material used to differentiate the latest version from the almost identical one released the previous year. They are a lifestyle purchase. Whilst a very small numbers of sales will be based on fashion sense, the vast majority are based on the blind loyalty that football fans have for their team.

In the last few years manufacturers and clubs alike have come under criticism for the number of new kits they bring out. Whilst nobody is forced to buy the new, upgraded version of the shirt when it is released, that same blind loyalty has has queuing up to buy the shirt on the first day of sale.

It is the rule rather than the exception that clubs bring out a new football shirt every year. Not just one shirt, but in some instances six different versions if you count the special “European campaign” and goal keeper ones. Chelsea, for instance, have released fourteen different kits, excluding their goalkeepers one, in just five seasons.

With the retail cost increasing every year it is no wonder that the market for counterfeit goods is swelling every year. Just last month a huge haul of fake football shirts was discovered on its way into the United States. More than $1 million worth of Chelsea, Barcelona and other major European football teams shirts were found in a container at Savannah Port in Georgia that had arrived from China. The US Customs and Border Protection force will readily admit they got lucky in finding the counterfeit items in Georgia – hundreds of millions more pass under their noses every year without detection.

The majority of counterfeit football shirts are made in Asia where raw materials and workers wages are very low. Over the course of the last few years I’ve been to the Grand Bazaar in Istanbul, the Night Market in Marrakech, the Ladies Market in Hong Kong and even the Sunday Boot Fairs of Sidcup. Vast ranges of every major football shirt can be bought for just a few pounds. The quality of the counterfeits varies per seller, with some offering “special edition” shirts. When I was in. Morocco two years ago, one stall was selling Manchester United, 2012 Premier League Champions shirts, made specifically for the Reds title success. The problem? Rivals Manchester City won the title with virtually the last kick of the season.

It is fairly obvious that you aren’t buying the real thing at the price they are being sold for, although production techniques now mean that fakes come in a variety of grades of quality. At the low end the wrong material and non-exact match colours will be used and often there will be spelling mistakes (Liecester City anyone?) whilst the higher grade ones will often have all the bells and whistles of the real thing including holograms and inside printing.

But there is another side to counterfeit football shirts that you may not have considered and that is the conundrum of brand awareness.

Consider this situation. Every counterfeit shirt carries the branding of not only the football club, but also their main commercial partner(s). The whole reason why major brands invest millions into putting their logo on the front of a football shirt is to increase their brand awareness both in existing and new markets. The hundreds of millions invested by Emirates into their sponsorship of Arsenal, Olympiakos, Paris Saint-Germain, Hamburger SV, AC Milan and now the European Champions, Real Madrid means they have huge global exposure from the sales of official shirts. But their logo also appears on counterfeit items as well, increasing their global reach albeit through illegitimate channels.

Consumers simply associate Emirates with these shirts, irrespective of the legitimacy of the shirt. Whilst the airline may be deeply unhappy that their logo is being used on counterfeit items, they are essentially increasing their return on investment through free advertising. I have no doubt that the sales of fake shirts are taken into commercial consideration when they are negotiating their deals, but it is a by-product that they inadvertently benefit from.

And what of the clubs themselves? Football is now a global game. The elite clubs no longer consider the summer break as a chance to rest and relax. They now travel far afield to play exhibition games in front of sell-out crowds in new markets. The forthcoming Guinness International Champions Cup in the USA is an example of this where some of the world’s biggest clubs including three of Emirates sponsored teams, Olympiakos, AC Milan and Real Madrid will play a series of games around the USA to boost interest in the game. Last year Chelsea travelled to Singapore and Malaysia, whilst Manchester United played in Hong Kong as part of their strategy of increasing their global fanbase.

Many of these fans, in the Far East especially, have significantly less disposal income than their core fans have in England. They cannot afford the real-deal, climacool, multi-weave new shirt at £60. But they can afford the counterfeit at £5.

By buying a counterfeit shirt, one that they can afford, they are still buying into the brand, happy to market the club by wearing the badge, albeit one that may not be official. Does this make them less of a fan? By spending 90% less on a shirt they can then afford to buy a ticket or subscribe to the club’s online streaming content. What is more important to the club? New fans who will engage with the club on a regular basis or ones who will contribute a small amount of money once a season through an official shirt purchase.

The whole sports apparel and merchandise market is unique. Someone who buys a counterfeit Gucci shirt or a fake IPhone charger is doing so for very different reasons than someone who buys a fake replica Barcelona shirt. Whilst football clubs need to have a brand protection strategy in place, are counterfeit shirts the maker concern for global sporting brands? It’s an interesting debate, one that will certainly differ whether you have the emotional engagement as a fan or the commercial view as a sponsor or the club itself.

*Source: Allan Brettman, “NFL, Nike fight to keep counterfeit products off the market,” Orgonian, November 16, 2013.

July 13, 2014 by stuartnoel - 1 Comment

Five things from….Argentina 0 Germany 1

So this is it. 30 days since it all started, over 15,000 words written on this blog and countless beers in the name of World Cup research. The two best teams in the world? Possibly not. The two best teams in the tournament? Maybe. But when has the best two teams ever competed in the final? That is the beauty of the tournament. But here I am with split loyalties. My head and heart says Germany – I think they have had the right attitude from the first game against Portugal with incredible teamwork. I also had a top night with the German fans in Singapore on the night they played the Portuguese. But my stomach says Argentina as my department at work got them in the sweepstake and if they win we get a free lunch this week. My choice of beer? Icelandic White Ale of course.

With the global ban on football for anyone involved in a club due to come into force this would be my last chance to bet. I’d put a cheeky £5 on Müller to the top scorer at start of the tournament so I followed that up with a £5 on Germany 1-0.

1. Rio the Easyjet Steward– Footballers never look comfortable wearing ties but Rio has taken this smart look to a new level, with his blazer and orange tie, last seen on the Easyjet flight from Malaga to Liverpool. Surely, someone in wardrobe must have said to him he looked a little silly? Or did he simply buy the outfit on eBay from Luis Van Gaal? And why did they need to dress up anyway? It’s the last day of “term” – they should have brought in board games, party food and all worn t-shirts that the rest of the group could sign.

2. Concussion – Why do team doctors always wear suits? That was one of the things I noticed last night in the Dutch game? They walk on confidently and all of the players immediately stand back, giving them the respect they deserve. Tonight the German man was called on to look at last minute replacement for Khedira and then was on the end of a sickening collison when he ran into Garay. Immediately the commentators assumed he was concussed – a superb diagnosis from the TV gantry where there is often no external visible signs.

3. Goal face – Is there anything funnier in football than seeing a player run away in celebration for half a minute or so when everyone else in the stadium has seen the linesman’s flag raised? That is unless it is your team that has scored. A perfect DVD compilation for someone to release just in time for Christmas, voiced by Alan Partridge in his “Crash, Bang, What a video” voice.

4. If Townsend is bad enough – I think we have tolerated Mark Lawrenson during the tournament because he was marginally better than Andy Townsend. But faced with an either or option it really is hard to take. It is incredible that both played football at the same time for so long yet can add absolutely nothing tactically to the commentary. All they both do is tell us what we can blatently see and try to make cheap jokes. “Some village has just lost his idiot” he said towards the end of normal time. Not sure if he was talking in the 3rd person or about an unseen pitch invader. I’d rather have Harry Hill commentating – and I cannot stand him.

5. The best team won – I may be in the minority but I love watching German football and the team have been a pleasure to watch in this tournament. Right from the maverick confidence of Neuer (you know that one day he will make an almighty clanger), the cool-headedness of Lahm, the warrior-like never say die attitude of Schweinsteiger and the attacking threat of Müller. Bear in mind that the squad was missing Marcus Reus, one of my favourite attacking players in Europe. Five of the players now have a World Cup winners medal to go with last year’s Champions League winners medals. Who would bet against them adding a European Championship one in two years?

So that’s it. The World Cup candle has gone back into storage for four more years. It’s been the best four weeks ever, having watched games in six countries at all hours of the day and night. Let’s do it all again in Russia in four years. I’ll bring the beer.

July 13, 2014 by stuartnoel - 0 comments

The Golden Generation of German football

There has been millions of words written about the most remarkable game in the history of the World Cup Finals. The six or so first half minutes when Germany scored four goals in Belo Horizonte stunned 60,000 fans in the Estadio Mineirao, the 200 million Brazilians watching on TV and hundreds of millions more around the world. The Germans showed little mercy for some appalling defensive play, yet they came into the tournament not even favourites to win Group G, let alone progress to the latter stages. Their opening game thrashing of Portugal made people sit up but nobody expected the utter domination of the Brazilians. Irrespective of if they go on and beat Argentina today in the World Cup Final, that one game has re-defined the notion of Brazil as one of the best teams in the world.

The records came tumbling down in just an hour and a half of football. Brazil’s first competitive defeat at home for 39 years, their biggest ever defeat, the biggest margin of victory in a World Cup Semi-Final, Germany’s biggest away win outside Europe and so on. Is our shock at the result due to the strength and ruthlessness of the German side or the lack-lustre performance of the Brazilians? A bit of both I’d say, although the home nations weak performance in the 3-0 defeat to the Netherlands four days later would suggest that they were rabbits caught in the headlights of 200 million fans. The Brazilian media have naturally focused on the weaknesses of their squad and team management rather than the German performance. Is that fair? Perhaps not.

Ten years ago the English media waxed lyrically about our “Golden Generation”, the core of players who would go on to dominate world football. Beckham, Ferdinand, Lampard, Owen and Rooney. We went into the 2004 European Championships in Portugal full of hope that this time we would get it right, finally delivering some glory after nearly forty years of wasted effort. Unfortunately injuries once again were our undoing (as well as penalties) as we crashed out in the Quarter-Finals to the host nation on penalties after Rooney, the 19 year old talisman of the England team, was injured early in the game. Two years later in Germany it was déjà vu as Rooney was sent off in the repeat performance against Portugal in Gelsenkirchen and England crashed out on penalties once again. The Golden generation slowly faded as age caught up with them and off the field issues became distractions.

So who would replace these potential world class stars? In theory they should have been already moving up through the ranks, gaining experience in the England Under 18’s, 20’s and finally Under 21’s. Stuart Pearce was working very closely with Fabio Capello in nurturing the young talent. In June 2009 Pearce took his young squad to Sweden for the UEFA European Championships, full of confidence that they would come home with the title.

Two wins and a draw from the group stages took England into the Semi-Finals where they raced into a 3-0 first-half lead against the host nation. The English media in the stadium couldn’t dream up enough superlatives for the team, already pencilling a number in for Capello’s World Cup squad the following year in South Africa. In an all too familiar story, England then conceded three second half goals and had to rely on penalties, winning for once, to progress to the final where Germany would be waiting. The only black mark was that keeper Joe Hart would miss the final having picked up a second tournament booking needlessly in the penalty shoot-out.

Hart’s absence would be crucial. On the 29^th June in the impressive Swedbank Arena in Malmö, nearly 19,000 fans saw the unfancied Germans destroy England. The final score was 4-0 but it could have easily been double that, mustering 17 shots to England’s 6. The star of the game was a small midfielder of Turkish descent, Mezut Özil.

Fast forward five years and six of the starting line-up from that game in Malmötook the field in Belo Horizonte. A seventh, Thomas Müller, scorer of four World Cup goals already in Brazil wasn’t deemed good enough to make the squad back in 2009. From that same Swedish night, only James Milner had made the squad for England’s squad in Brazil.

Whilst the likes of Martin Cranie, Nedum Onuoha, Mark Noble and Michael Mancienne have failed to progress further than the Under 21’s, the Germans have continued to produce young talent, constantly pushing them into the national team if they are deemed good enough. In the squad that got on the plane for Brazil, nine were aged 24 or less. Some players, such as the Bayern Munich trio of Müller, Kroos and Götze with an average age of 22 have over 30 caps.

So why have the Germans got it so right? The whole issue of the number of coaches has been discussed before, with Germany having over 30,000 qualified coaches to England’s less than 5,000. But that doesn’t tell the whole story. We have some decent young players in England. The issue is that they simply do not get enough game time to progress and develop.

Many Premier League teams have simply abandoned the principals and process of bringing young players through their Academies. The chances of ever seeing anything like the Class of ’92 at Old Trafford is about as likely as Arjen Robben staying on his feet for more than five minutes. Today, Premier League clubs seem more likely to invest in overseas players rather than investing in the development of their home-grown youth players. Consequently promising youngsters often ending up with a career moving from club to club on loan. Look at the example of Michael Mancienne, still a Chelsea player when he took the field as a second half substitute in the Under 21’s final back in 2009. He went on to play just four times for the Blues, including two cup games where they fielded weakened teams. He was forced to go on loan into the Championship to get game time, finally leaving Chelsea in the summer of 2011 for a fee of £1.7 million to Hamburg. Since then he has played 40 times in the Bundesliga, but is nowhere near an England call up.

Compare that to the likes of Kroos and midfield anchor man Bastian Schweinsteiger. They have Bundesliga and Champions League medals to their names despite their relatively young age. The German model of building their teams around young home developed talent is now reaping rewards for the national side. Seven of the squad have been regulars for champions Bayern Munich over the past two seasons, with an eight, Marcus Reus only denied a place through injury. Just over a year ago Germany’s two biggest clubs faced each other at Wembley in the Champions League Final. Seven of the German squad played in that game.

The introduction of the Elite Player Performance Plan (EPPP) is supposed to ensure that the best young players have access to the best facilities, although many see it another way for the big clubs to simply hoover up the best young talent at an early age, stockpiling them to stop anyone else getting them.

We have a number of promising youngsters playing at the top level, with the likes of Jordan Henderson, Daniel Sturridge, Jack Wilshere and Alex Oxley-Chamberlain playing regularly at the highest level of the Premier League. If English clubs can realise the error of their ways then there is hope for us yet. Could the next “Golden Generation” be waiting in the Premier League wings already?