A lesson in Public Announcing

As Saturday’s go, this was always going to be a challenge in terms of logistics. A few weeks ago I’d agreed to speak at a conference in Brussels to a large firm of IP attorneys on the subject of “Brand infringements in the digital age”. I can see you nodding off at the very thought of listening to that for 90 minutes, although it’s very entertaining stuff, even if I do say so myself. Nothing out of the ordinary about the event – I spend a lot of my time talking at similar events most weeks, but this was due to be on a Saturday. A Saturday when Lewes were at home, no less.

As luck would have it, the venue shifted to one just 2.5 miles from the airport and my speaking slot was moved forward to 10am. For once, travel logistics worked in my favour and I was able to fly from Heathrow to Brussels and back in less than 6 hours, meaning I could still make the game.

24 hours before I was due to travel I got a phone call informing me I had won tickets to watch England v Samoa at Twickenham…7pm kick off. Technically, it could be done – Leaving Lewes by 5pm I could potentially make Twickenham by 7pm but it would be tight. I couldn’t turn it down – it was “competition month” at work where we all entered one competition per day, the winner being the person who had come up trumps (and could prove it) the most times. This one would put me in the lead.

So my Saturday agenda now read:-

4.30am departure from TBIR Towers – Heathrow – Brussels Airport – Diegem – Brussels Airport – Heathrow – Lewes – Twickenham – arrive at TBIR Towers 11pm

What’s not to like about that? Well, apart from the 800 odd miles travelled of course and the fact I could have more than a beer or two during each “segment”.

The work part went smoothly, the BA lounge at Brussels airport was well stocked with Belgium beers and so I arrived back in the UK at 1pm “refreshed”. Despite the constant drizzle, the M25 and M23 behaved themselves meaning I reached The Dripping Pan in time to slip on my warm coat, pick up my clipboard and read out the teams as they took the field at 2:55pm.

image1The life of a PA announcer is pretty dull actually. Having agreed to take on the role in the summer, I wanted to do it my way. No sitting up in the stand, no cheesy announcements, no muffled voices. It had to be big and bold, whilst still standing on the terraces with a pint of Harveys. Of course this leads to problems, especially when we concede a goal at the other end.

“Keeper, who scored for you?” Is a common phrase of mine as my eyesight often fails to reach the halfway line let alone the far end of the pitch on a dark night. At least in that instance I’ve remembered I’ve got to announce the scorer. For the first few weeks doing the job I stood there waiting to hear who had scored the opening goal, and thus won the golden goal, only to realise the rest of the crowd were waiting for me to announce it.

Life on the PA system isn’t as simple as I first thought. Apparently you need to pay attention all of the time to what’s going on on the pitch. Chatting to your mates, or even going for a Jimmy Riddle can lead to embarrassing periods of silence when something has happened on the field. Taking a bite of a burger, or a sip of beer are not easy. At half-time people want half-time scores, raffles winners, next game details whilst I was a soup if tea and a slice of cake.

What is the etiquette for announcing own goal scorers? One chap told me to announce it as a goal to the last attacking player to touch the ball, someone else said simply say “own goal”. What about if you genuinely do not know who scored and there are no helpful tweeters in the ground – do you just announce who you think it was? How long should you wait to try to identify the right player based on the number of team mates giving him love? Is it “time added on” or “injury time” at the end of each half? Is it Fer-ga-ny or Ferg-any? They don’t put pronunciation guides on team sheets these days. The temptation to adopt Alan Partridge-style exclamations has so far been suppressed but it is only a matter of time before one or two slip out.

The rules keep on coming – Don’t announce the man of the match or official attendance too early. Last week versus Brighton, Sam Crabb got the award when we were 1-0 down but then two Tom Davis specials saw us win and would’ve had won him the award. Then you need to thank the away fans for attending, even if they’ve smashed up half the ground and invaded the pitch, and wish then luck for rest of season and a safe journey home.

Not that today there would be many away fans visiting The Pan. Our visitors, Witham Town, are new to this division but get modest crowds at home, and a small following away. Lewes is one of their furthest away trips (well, second longest behind Bognor Regis Town) so expectations were on the small side. Not that the club’s ambitions match the away following – they’ve adapted to life in the higher division well, enjoying a decent run in the cups including beating Lewes in the FA Cup 4-2 last month. Lewes’s recent current form of 4 wins and a draw from the last 5 games pointed to a home win. But football’s a fickle mistress sometimes and come 5 o’clock when I would be tearing back up the A23 to Twickenham, the only 3 points I may be nursing is that from a speed camera.

Lewes 2 Witham Town 2 – The Dripping Pan – Saturday 22nd November 2014
It’s fair to say that for 83 minutes this was a bit of a shocker for The Rooks. Nothing seemed to work and the visitors had scored two, probably could have had a couple more, whilst the Witham goal, well marshalled by our 2nd favourite keeper in the division, Martyn Guest who gives as good as HR gets in the banter stakes, was rarely troubled. But then seven minutes (plus injury time) of passion saw Lewes grab a share of the points.

IMG_2075The first half didn’t throw up any PA issues, although Deaks accused me of adding a sarcastic inflection in my voice when announcing there would only be two added minutes. The second half I had to re-unite a purse with their owner without actually saying what I had or whose it was. I’m still yet to deal with missing parents, cars with lights left on or any baby birth announcements but I’m sure the time will come.

Those final seven minutes saw the Rooks change their 3-5-2 formation for a 4-3-3, which immediately brought pace into the Lewes side, with Blewden, Romain and Nathan Crabb chasing every ball. Wheeler, now freed from his defensive duties, took on the full-back, moved inside, shot and Guest, unsighted as the ball moved in the air, dropped the ball and Blewden tapped in.

Four minutes of injury time were displayed. Witham were taking their time but for the umpteenth time this season a final set piece saw chaos in the box and Nathan Crabb headed home through a crowd of players. Very late goals have become a habit this season but who was complaining. I turned the microphone on and let the crowd noise fill the ground before announcing the goal.

Sometimes you get things you don’t necessarily deserve. Those events shape your character, making you stronger, constantly reinforcing the need to be fluid in preparations and execution. Whether that may be playing in the Ryman Premier League or trying to work out with player has just scored 110 yards away.

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