The FA Trophy starts to get serious


The Buildbase FA Trophy will enter its third round qualifying stage later this month, with the draw made at Wembley on Monday morning. There will be a total of 40 ties at the next stage, with games scheduled to take place on Saturday 23rd November 2019.

While Chester FC may not have an FA Cup draw to look forward to this evening like some non-league sides, they do have the not so small matter of the FA Trophy to look forward to. Chester joined the draw today at the third qualifying round stage, which is regionalised, and were handed a tough assignment away at fellow National League North side Brackley Town after the draw was made at Wembley HQ at 1 pm.

The tie will be played at St James Park on Saturday, November 23 and will be Chester’s second visit to Northamptonshire in the space of a month after the two sides played out a 1-1 draw in the league on November 2.

Chester managers Anthony Johnson and Bernard Morley are keen to do well in the Trophy this year. It’s also true that today’s manager has seen his authority weaken to the point of not really being able to wield influence in some cases. Unfortunately, an early exit means blank weekends and a run in the competition can generate some welcome funds. With the bosses keen to keep their whole squad sharp for when the National League North season really kicks in, they view the Trophy as an excellent way to keep up the momentum.

So, regarding Chester FC’s upcoming match against Gateshead, the Blues are odds-on favourite for this match. Gateshead goes as a clear outsider in the game and we have absolutely no doubt about who will win this at the end of the match. So we think there´s no reason to cover this bet with a possible draw.

With games scheduled to take place on Saturday 23 November 2019, winning clubs at this stage will pick up £3750 from the competition’s prize fund, while the losing clubs will take home £1250.

Sutton United’s hopes for the FA cup end in Essex


The FA cup is well on its way with fans all around over England watching their favourite teams go against one another. As exciting as this already sounds, many fans also choose to bet on popular teams using betting websites. However, it seems like any fans betting on Sutton United may have lost their money recently.

Sutton’s failure to take advantage of their chances in Saturday’s first meeting returned to disturb them in the replay at New Lodge where, despite the boost of an early Harry Beautyman goal, they were on the end of a chastening defeat. It looks like their hopes for the FA cup have been crushed and their fans are left in dismay.

As might have been expected after the way they rescued their late equaliser on Saturday, Billericay started with energy and Jamie Butler had to react sharply to cut out a low Robinson cross, but in the 10th minute U’s won a free kick on the right and Rob Milsom’s inswinging delivery was saved by Harry Beautyman’s head.

If United hoped that the goal would take the wind out of Billericay’s sails they were to be disappointed. The home side attacked back, winning several corners before levelling when Sam Deering’s free-kick was headed down by Doug Loft and Robinson’s shot looped in off Jamie Butler, the far post, and possibly Milsom.

It was a huge hit for U’s but their response was what their supporters would have wanted. Will Randall, who had replaced David Ajiboye at half time, posed a pressing threat, with one shot deflecting to Wright, whose scuffed effort rolled against the foot of the post, and a low cross met by Omar Bugiel whose shot was scrambled off the line by Julian.

Wright did then score, following in after Bugiel’s low shot had come back off the post, and with over half an hour to go Sutton was right back in the game. Another goal in the next ten minutes would have set up a thrilling finish, but Beautyman’s low shot deflected over the bar off Julian’s legs, and Wright failed to direct a header when well placed and unmarked twelve yards out.

The game was still mostly played in the Billericay half, but U’s were unable to keep up the force and their last chance went when Kyel Reid, having done superbly to make space on the right, then shot over when a low ball into the crowded six-yard box might have yielded more success. Despite seven minutes of additional time, they couldn’t create any more opportunities, and at the end of the last of those Moses Emmanuel broke clear to set up Robinson, who took his time before lifting the ball over Butler and set off the home team’s victorious celebrations.

A harsh penalty


In the 78th minute of last Saturday’s game at Brightlingsea Regent with the score at 0-0 Callum Overton weaved his way into the area near the touchline. His way was blocked by Regent’s Aaron Condon and as the Rooks forward looked to go around him, Condon fell and perhaps to cushion his fall, put both hands out. Those hands landed firmly on the ball, stopping it rolling into the path of Callum.

Unbelievably, the two people in the stadium who didn’t see the offence were the two that mattered – the referee and his far side assistant. However, if you take a step back and put the rules to the side for a minute, it is hard to justify how an offence in that position actually warrants a penalty kick.

Whilst the handball occurred in the penalty area, it was in a relatively harmless position. Callum couldn’t have realistically scored from that position especially as another defender blocked his way to the goal. So why should that be considered a worse offence than one a few minutes earlier which resulted in a defendable free-kick when Dayshonne Golding was pole-axed on the edge of the penalty area almost dead centre?

Perhaps it is time we took a look at the rules around a penalty kick? At a time when the IFAB are keen to tinker with the rules, how long before the spot kick as we know it changes? Whilst it is sure to cause controversy, perhaps it is for the best.

Before we consider the ramifications, let’s go back 130 years when the idea created to goalkeeper and businessman William McCrum was presented by the Irish Football Association to the International Football Association Board (IFAB) 1890 Meeting. After a year of debate, the rule changes came into play at the start of the 1891/92 season.

However, the rules pertaining to the humble spot kick agreed by IFAB were very different to what we know today.

  • It was awarded for an offence committed within 12 yards of the goal-line (the penalty area not introduced until 1902).
  • It could be taken from any point along a line 12 yards from the goal-line.
  • It was awarded only after an appeal made by the attacking team to the referee.
  • There was no restriction on dribbling with the ball.
  • The ball could be kicked in any direction.
  • The goal-keeper was allowed to advance up to 6 yards from the goal-line.

The world’s first penalty kick was awarded to Airdrieonians in 1891 whilst the first penalty kick awarded in England was to Wolverhampton Wanderers in September 1891 in their league match against Accrington Stanley.

The rules as we know them today came into play from 1902 with the creation of the 18-yard box and whilst there has been changes to almost every one of the original rules, the basics have remained the same for over 115 years – an offence committed anywhere in the 18-yard box results in a penalty kick from 12-yards out.

But is now the time to rethink the rules? At their meeting in Aberdeen earlier In March, IFAB discussed the idea of making any follow-ups to penalties saved by the goal keeper or that strike the frame of the goal “illegal”. It is likely that in the next few years this will become entrenched in the rules of the game but perhaps one change could be under discussed in the next few years is that the penalty area is reduced from 18 to 12 yards, and made into a semi-circle similar to the hockey penalty area. Any offence committed in the area will result in a spot kick, taken from the point on the curve closest to the offence. The more central the offence, the better the angle the penalty taker has.

It may be a controversial change to one of the most recognisable aspects of the game but football needs to adapt. If we would have been awarded that penalty last Saturday we of course wouldn’t have complained, although based on our penalty record this year there’s no guarantee we would have scored it! But if we would have scored the only goal of the game, would it have been a just reward for an offence that took place in an area of the pitch where there was virtually no chance of a goal? The football fan says no, the Rooks fan says yes!

Non-League highlights at Steps 1 and 2


It’s been another exciting 12 months in National League circles, with plenty of notable events happening during the year.

With Christmas fast approaching this is a good time to pick our winners for The Ball is Round’s non-league awards 2018.

There are undoubtedly lots of candidates who could come into consideration up and down the country, but we’ve narrowed things down to three top prizes.

Team of the Year – Harrogate Town

Having bounced around the lower reaches of non-league football for many years, it was great to see Harrogate Town win promotion to the National League last May.

A 3-0 play-off final victory over Brackley Town in front of capacity turnout of 3,000 fans saw Town secure promotion from National League North.

There have been ups-and-downs on the pitch during Irving Weaver’s time as owner, but his quest to drive the club up the ladder while remaining financially self-sufficient ultimately came to fruition.

The story might not be over yet, with Town currently third in the National League as they chase a second successive promotion.

Player of the Year – Danny Rowe, AFC Fylde

AFC Fylde striker Danny Rowe finished last season with 28 goals and he has continued firing them home this time around.

His form drew attention from league clubs, with Cheltenham Town having a £175,000 bid rejected by the National League club back in August.

Rowe, who started out at Manchester United, has proved popular with punters using online payment providers for betting on first goalscorer markets throughout 2018.

His 15 goal tally this season has got Fylde in the promotion mix again and they could have a battle on their hands to keep him in the January transfer window.

Fairy Tale of the Year – Brackley Town

Brackley are another club who have spent plenty of time in the lower echelons of the non-league pyramid, but they finally got their day in the sun last May.

Their defeat against Harrogate Town in the play-off final could have dented confidence, but they bounced back in style the following weekend in the FA Trophy Final at Wembley.

National League side Bromley were strongly fancied to defeat their lower-ranked opponents, but Brackley had other ideas. Town bagged a stoppage time equaliser to send the game to extra-time where neither side could find a winner.

They held their nerve during the shoot-out, with Andy Brown calmly slotting home the deciding goal to spark wild celebrations amongst Brackley’s 7,000 fans.

The myth of the curse of Manager of the Month


Ask any manager at any club around the world and they will tell you they don’t care for plaudits of being the manager of the month until the season has ended. Despite being top of the Bostik League South Division for two-thirds of last season, our very own Darren Freeman didn’t win a single monthly award, something that also happened when he was in charge of the very successful Whitehawk side that gained three promotions in just a few years.

But against his wishes the gaffer won the award for September in the Bostik League Premier Division, which is a fantastic achievement for him, Ross and Codge, after just a few games back at this level. In September we took seven points from a possible nine, the best record in the division. It wasn’t just the results though, it was who they were against. Wins at Margate and Wingate & Finchley plus a draw against second place Enfield Town. Whilst they didn’t count towards the award, we could also add in five unbeaten FA Cup ties, including the 8-1 thrashing of Molesey. Few could argue it wasn’t a deserved reward for a fantastic month.

Yet ringing Darren and telling him the news was a job that Barry and I had to flip a coin for. His immediate reaction was to say he’d refuse to accept it and wouldn’t attend the presentation ceremony. When I told him that as a representative of the Isthmian League board I would fine him he grudgingly accepted but, wary of the superstition of the “Curse of the Manager of the Month”, he immediately banned any further talk of the award.

Results in the first half of October seemed to bear out his suspicions. Consecutive defeats to Worthing, Bath City and Potters Bar Town represented the worse run of form The Rooks had had for over eighteen months. But is there really a curse? Statistics suggest that it is all in the manager’s mind.

Last season the Manager of the Month in the Bostik League Premier Division won an average of 1.8 points per game in the month after they won the award. Whilst this was a slight drop from just over 2 points per game for the month in which they won it, it is still a very impressive return, almost Play-off form. The situation in the Bostik League North and South Divisions wasn’t too different, with a return of 1.6 and 1.5 points respectively. But certainly not the level of poor form that most managers think.

The numbers don’t tell the whole story. For all the money and hype around Billericay Town, their joint managers, Glenn Tamplin and Harry Wheeler, won the Manager of the Month award five times thanks to some excellent performances. Excluding April’s award, their subsequent month performance ranged from 3 points per game in September to just 1 point per game in January. Likewise, Dulwich Hamlet’s Gavin Rose only gained an average of 1 point per game in November after winning October’s award, whilst Greenwich Borough’s Paul Barnes could only gain 0.8 points per game in April after scooping March’s award.

So next time you hear a manager talk about the curse of the award, take a careful look at their next set of results. No manager, well apart from a certain Portuguese one in North-West England, wants to really big up their abilities, and that’s why they created the curse. If you don’t believe me, then you can ring Darren and give him the good news next time!

A step in the digital world of the football programme


Over the past few months, the future of the humble football programme has been front and centre after a decision was taken by the EFL clubs that it was no longer mandatory to produce one for each and every game. There can be no doubt that the original purpose of the programme to educate and inform fans about what was going on at the club, who the opposition were and a vehicle to promote commercial partners (there were more reasons than this but at its core, this was the purpose).

Today, our instant-on digital world means most of the content in the programme is out of date as soon as it is printed, with most fans attending a game having access to significantly more up-to-date information in the palm of their hands. Football fans want more today than just a memento of a game attended. On the most part they want content that is up to date and informative, adding value to their match day experience.

Further down the leagues, the question of “to publish or not” comes down to money, or more than often, the lack of it. Few clubs can say that they make money on producing and selling a programme today, unless they are simply creating the bare minimum, printing in-house on a black and white photocopier. The programme is a conundrum for clubs at the Non-League level. On one hand, it is a valuable tool to get information over to the fans, whilst on the other it is a commercial vehicle for the club to sell advertising space. Unfortunately, whilst the commercial manager may be happy at selling 20 pages of ads, the reader wants to see editorial and content not ads. So, they won’t buy it and because they don’t buy it, the appeal to the advertiser falls over time. An inverse catch 22.

From experience, we have taken great pride in our match day programme, inviting a wide breadth of writers to produce unique and varied content coupled with some excellent match images. Our style and quality of content hasn’t changed much over the past few years, yet the number of copies we sell per game has slowly reduced despite attendances rising by nearly 25% over the last three seasons.

We have traditionally sold 1 programme for every 4 attendees. On an average match-day we print 200 copies, 50 of which are used for players, management, guests and officials. The other 150, in most instances sell, at £2 a copy. Multiply that by 21 league games and the £6,300 is a very useful revenue stream. In addition, we have produced an online version, made available to anyone, 24 hours after the game. With over 700 owners living outside of the East Sussex catchment area, we have seen on average an additional 150 views of this. Of course, some of those who previously bought a programme could be now viewing the free online version, thus cannibalising our own sales but likewise, one of the appeals of the online programme is allowing those fans who cannot get to games to access the content.

In most instances a programme for a Saturday game goes to print after a thorough edit on a Thursday at the very latest, which means that two whole days of footballing news, views and scandal can break before the programme is printed. We all want to consume our news now – this is the prime reason why traditional hard-copy newspaper circulation has fallen so dramatically and a match programme often contains nothing new to the reader.

To many fans, buying a programme is seen as an essential part of going to a game. But like every other element of the game, it needs to get with the times. This is why from the start of the 2018/19 season, Lewes FC will not be publishing a match-day programme. Instead, we will be producing a ground-breaking matchday publication in the form of an e-programme. As soon as fans enter The Dripping Pan on a match-day they will be able to access the digital content, which will include the traditional elements such as a preview of our opponents, match reviews, details of forthcoming away trips and information on what is going on at the club. However, we will be mixing this text-based content with video interviews from our management team, players and the Chairman, previews recorded by visiting fans, and much more.

We know it won’t be everyone’s cup of tea, but Lewes have always been about innovation and pushing the envelope for football clubs everywhere. We believe we will be the only club to do this in England and whilst we will be reducing some of our operational costs, we will hopefully be setting the standard for the future of the football programme.

The e-programme opens up a whole new world of opportunities, not only for the club but also for the reader. The ability to be able to add dynamic content is a huge opportunity – putting video into the programme, having a live scores feed, making adverts interact with the user (and thus making space more valuable to the advertiser), the opportunity to sponsor players whilst the game is going on and being able to access it from the palm of your hand in real time. Oh, and of course it is free of charge.

I’m not a traditionalist but likewise I understand the place for the humble football programme and those who will rally against embracing the digital age. Technology can deliver reduce costs, increased revenues and a wider readership for every club, big or small. But are we ready and brave enough to embrace it? We think so but don’t just take my word for it, have a look yourself.

Postscript – some people complained but by 8pm the e-programme had been viewed by 750 people. For our last home game in the 2017/18 season we sold 223 programmes. Just saying