Deadline Day (lack of) drama


Monday 1st September 2014. Transfer deadline day. Whilst Sky Sports have sent reporters to the four corners of the English footballing universe for a sighting of a player/manager/agent/tea lady arriving in a car with blacked out windows, I am sitting outside a deserted Dripping Pan at Lewes FC. With the squad currently decimated by injuries and suspensions I am sure that any minute someone of interest will turn up.

photo 3 (2)Actually, only part of the above is true. Yes, I was at the Pan, but it was for our regular board meeting. However, who could resist the madness of transfer deadline day? The two days in the season when the transfer window closes have become the most important dates in the footballing calendar. Once upon a time, when the internet didn’t exist, the Christmas sales were widely covered on TV, with reporters positioned in the doors of Harrods to witness the madness. Given the opportunity to grab a bargain, normally calm individuals are turned into monsters. Scientists tell us this change in behaviour is related to the science of non-linear dynamic systems, aka Chaos Theory.

This theory can be applied perfectly to the madness that occurs on that final day of the transfer window, when panic and desperation replace common sense. Normally prudent football clubs act like kids in a sweet shop, grabbing any players they can as the time ticks down just so they can say to their fans that they have taken part. The expectations of fans today is that the club has to strengthen at all costs, in many cases just to keep up with Jones United. What other reason can there be for the ever increasing sums of money spent by 20 Premier League clubs?

This summer all records were broken. As clubs counted the cost of their acquisitions and players’ agents booked their holidays on their own private islands, many observers simply scratched their heads. The cost? Over £900 million.

When you look at some of the transfers, it is difficult to see how many clubs will ever get a return on their investments. As a knee-jerk reaction to the season from hell, and the indifferent start to the season, the biggest spenders were Manchester United, who paid over £153 million on players such as Di Maria (just £59 million), Danny Blind and Falcao. Whilst Manchester United have been the most successful English club of the past two decades, their record in paying big money for players has been appalling. Nani (£17 million), Anderson (£20 million), Fellaini (£27 million) and Veron (£28 million) have been the headline makers for the wrong reason, but also don’t forget Bebe, signed for over £7 million, who played twice for United. Whether the £37 million they paid for Juan Mata last season will ever be justified is another story. Incredibly expensive mistakes.

Liverpool decided to just buy the whole Southampton team this summer, spending over £115 million in total, although they did get a significant sum from Barcelona for Luis Suarez. West Ham’s outlay of £35 million included £12 million for Enner Valencia, a massively overpriced player and testament to the effect of a couple of goals in the World Cup. Mark my words, he will be loaned out to a team in Spain within a year, citing homesickness as a reason why he hadn’t scored any goals.

Clubs simply do not learn their lessons. West Ham have an appalling record of making panic buys in the transfer windows. Faced with massive valuations on English players (Andy Carroll at £15 million, for instance) they are forced to spread their net far and wide. Out of the 20 Premier League clubs, only two made English players their biggest signings (Adam Lallana from Southampton to Liverpool and Jack Rodwell from Manchester City to Sunderland). Ten of these big signings had played in the 2014 FIFA World Cup, with players such as Sanchez (Arsenal – £35 million) and Di Maria (Manchester United – £59 million) increasing their values with a couple of decent 90-minute run outs.

Interestingly, the club that spent the least amount of money this summer was Stoke City, who paid £3m for Spanish midfielder Bojan Krkic in their only real investment. In the past few years they had actually been one of the biggest spenders, not only in England, but across Europe, laying out over £63 million during the past five years. That pales into insignificance compared to Premier League new boys Queens Park Rangers, who took their spending in the same period to over £106 million with their signing of Sandro from Spurs for £10 million. ‘Appy ‘Arry also brought in Nico Kranjcar for the third time in his career. The Croatian must have something on ‘Arry – that is the only explanation for such an average player being given expensive chance after chance.

So back to a wet and windy Dripping Pan. Just like all other non-league clubs, the transfer window is irrelevant. Thanks to the quirks of the transfer system in the lower leagues we can bring in players at any time, right up until the final few weeks of the season. There wouldn’t be any late arrivals tonight, nor would there be any dramatic midnight press conferences. Would anyone new be joining the Rooks? Quite possibly, but for now Messrs. Wilson and Bloor were playing their cards very close to their chest.

 

In praise of Non League Day


photo 3 (2)Non League Day.  The best day in the Non League calendar…bar the first round of the FA Cup…or the end of season play-off/relegation six pointer.  And the game after Christmas.  Heck.  Every day is the best day of the season in Non League football.  Non League fans do not need a special day to celebrate all that is great about the beautiful game in its purest form.

Non League Day is about encouraging fans who drive past their local Non League grounds without batting an eyelid every Saturday as they head off to their very expensive bit of plastic.  It is about them trying something new, like a bottle of Schoodlepip (latest beer being sold in the Dripping Pan) and maybe finding something that you like (unlike the Schoodlepip).  Every Non League club needs more fans, more money coming through the turnstiles and more volunteers to help keep the ship afloat.

Last week it was announced that the Premier League had spent over €1 billion in the Summer transfer window. ONE BILLION EURO.  That is simply obscene. Whilst clubs at the top level may think they aren’t a business, they are.  At some point they will need to get a return on investment.  TV deals, head-scratching commercial deals with random partners and selling the naming rights of every part of their stadiums bring in huge sums of money – so much these days that the fans have become almost irrelevant.  And when something doesn’t have a value anymore, you can charge as little or as much for it as you like.  And that is why ticket prices continue to rise, because many clubs actually no longer value the fans who buy the seats in the Fly Azabaijan Airways Family Stand.

photo 2 (2)Non League Day gives clubs an opportunity to boost the revenues for clubs that are in many cases living hand to mouth.  The big decision to make is whether to discount your admission prices or not.  Obviously clubs want to get as many through the gate as possible, but who is the target market?  Premier League and Championship fans?  Those who think nothing of paying up to £100 for a ticket.  So will £11 really make a dent in their wallets?  What does “value” mean to them?  Our approach was one to highlight what Non League football was all about – inclusion, community, decent food and beer.  Remember, this was trying to give people a reason to come back time and time again, so perhaps loss leading isn’t the best strategy here.  Of course, some clubs used the opportunity to promote other causes – Dulwich Hamlet’s offer of “pay what you want” would see all of the gate receipts, less their costs, going to charity.  That is a great gesture and ticks the community box completely.  Others, such as Bungay Town decided to offer a punnet of mushrooms to anyone coming to their game.  Was it a success?  Find out for yourself here (just a bit of Funghi).

We were fortunate that we were playing Wingate & Finchley, where one of their directors is Mike Bayly, co-founder and one of the driving forces behind Non League Day.  Plans were soon drawn up for our respective disability teams to play a curtain raiser and with the sun shining, the team on their longest winning streak of the season (one game, three days granted) and Sky Sports in town it promised to be a top afternoon.

Lewes 3 Wingate & Finchley 0 – The Dripping Pan – Saturday 6th September 2014

The simple law of economics in football is if your team is winning, people will come and watch you, irrespective of the price.  Football fans want to see a winning team (unless they play like an Allardyce team of course). That is why it costs more to watch teams like Chelsea, Arsenal and Manchester United than it does to watch Stoke City, West Brom or Burnley.  A second consecutive win for the Rooks, this time more convincing and less nail-biting than Wednesday night ultimately made Non League Day for Lewes, although they did need a slice of luck to get all three points.

photo 1 (2)Up until eight days ago it was fair to say that Lady Luck had given Lewes a wide berth this season.  Couple that with some dreadful refereeing and we went into the game last Saturday against Hampton & Richmond Borough with just two points and on a run of four consecutive defeats and with three red cards.  Whilst the game at The Beveree ended in defeat, we played for long periods against ten men and really should have taken a point.  Then on Wednesday Grays lost two players to red cards, both perhaps a big harsh having seen the replays but finally got our first win.  Yesterday it was a snap decision from the referee late in the first half that changed the game.  A ball was whipped across the six yard box and Nathan Crabb, steaming in at the far post, was impeded.  Penalty?  Yes.  Red Card offence?  Harsh as Crabb wasn’t guaranteed to get to the ball. But we weren’t complaining as Miss Luck was flirting with us.  Dixon stepped up and sent the keeper the wrong way.

Half-time saw us try and give away one of our much talked about Beach Huts for a game with a penalty kick competition.  Good laid plans and all that but as the teams re-emerged and we still had three people in the competition, having scored all of their spot kicks I had to use a bit of on-the-spot and out-of-the-box thinking to resolve the contest.  Paper, scissors, stone is an official FIFA approved method to determine a competition, right?

Lewes started the second half impressively, with Nicky Wheeler demonstrating all the tricks in his winger’s spell book.  It wasn’t long before the Rooks doubled the lead when Wheeler’s cross was headed home by Nathan Crabb at the near post.  Two became three in the last few minutes when another Wheeler cross was headed home by substitute Luke Blewden giving the score a slightly unfair reading but did the Wingate fans mind?  Absolutely not.  They greeted the final whistle with a conga around the pitch, under their Sid’s Army banner and wearing masks of Sid James.  Of course, Sid James.

The mood around the ground had transformed in just three days.  That’s the beauty of football.  Non League Day had been a winner for us and let’s hope that up and down the country some of those “on loan” fans see the beauty of the grass roots game and don’t leave it too long before they come back again.