The real Champions League?


Imagine a tournament where only the biggest names in European football would play, guaranteed admission despite their poor league season, assured of huge prize money irrespective of performance and free from the potential embarrassment of small up-starts humiliating them in front of a global audience of millions.

This is the dream of the biggest clubs of football, the utopia of an European Super League which has been discussed in closed meetings for many years.  Whilst UEFA will bang the drum about the Champions League, the fact it is based on merit means that sometimes the small, unfashionable teams can upset the apple cart.  Whilst Platini and co politely clap the efforts of clubs like Nordsjælland in Denmark or BATE Borisov in Belarus, their inclusion (on merit it should be said) at the expense of Manchester United or AC Milan does not fit with their agenda of raising the stakes in terms of sponsorship and global television rights dollars.  But try as they might, they cannot manipulate the tournament so only the “big clubs” qualify each year.

downloadThis season’s Champions League tournament was missing former champions including Manchester United, AC and Inter Milan.  Huge clubs in their own rights with massive global appeal but all suffered poor domestic seasons meaning that their place at the top table of European Football will have to wait for at least another year.

Football today is all about money though and these clubs are highly marketable in any and every global market.  So it was no surprise that a tournament was arranged, pitting together some of the most marketable clubs in Europe.  In fact it is amazing it took until 2013 for it to happen. In 2013 Canada and the US hosted this tournament, won by Real Madrid, which featured seven of Europe’s biggest clubs plus the Los Angeles Galaxy.  Last season’s edition featured both Manchester clubs, Liverpool, the two Milan teams, Juventus, Real Madrid and Olympiacos, playing games in thirteen venues across North America.  Whilst United beat Liverpool in the final, the main talking point was the unbelievable 109,318 fans who watched the game at University of Michigan’s “Big House”, the first time the stadium had hosted a “soccer” match.  More than 631,000 fans attended the tournament live with a global audience of over 80 million tuning in in over 150 countries. Hard to argue with the success of the tournament based on those numbers.

The clubs may dress these games up as pre-season run outs but the prize money on offer means they are incredibly lucrative for them.  Gone are the days of a trip to Scotland to play Buckie Thistle or Cove Rangers.  Today it is all about 5-star first class travel to the other side of the world to glad hand a few local businessmen and appease the global sponsors.  With North America now fast becoming the biggest overseas market for the “EPL” thanks to the success of some of its exports as well as the “Beckham” effect, it is no surprise that clubs are keen to play these games, even if they are against teams they line up against week in, week out.  Just a week after the Premier League season had finished in May 2013, for instance, 2nd place Manchester City played Chelsea not once, but twice in a matter of days in two venues across North America, watched by nearly 90,000 fans.

This isn’t the first time the USA has tried to woo English clubs over to North America.  In the 1960’s the International Super League was created by a wealthy US Businessman called William Cox who saw an opportunity to bring international football sides to the US to play local sides in more than just exhibition games.  The politics of American Soccer at the time meant that its format was never rigid and was often complicated, but was ultimately a success.  In fact, the creation of the North American Soccer League in 1969 and the import of marquee players was in part due to the success of the tournament.

In its first season in 1960 Cox managed to convince some of the biggest names in European football to play.  The concept was that the ISL was divided into two “sections” formed of six teams played at different times during the close season.  The winners of the two sections then met each other in the final.  The tournament ran for four seasons, with such big clubs as West Ham United winning the tournament.  You can read more about that tournament’s history here.

Whilst 2014 was only the second edition of the International Champions Cup, few can argue that this will be the future of our European game if Platini gets his way.  However, the 2015 version appears to take the tournament to a new level.  This year the ICC will be contested across three continents, with parallel tournaments running in North America, Australia and China.  The line-up for ICC Australia has already been announced, with Real Madrid, Manchester City and AS Roma confirmed for a three-match round robin tournament at the Melbourne Cricket Ground.  Whether the three tournaments will cumulate in a grand final somewhere in the world is yet to be seen.  Will any of those three actually be champions within their domestic leagues?  Very unlikely.

As of the start of April no other teams have announced they will take part in the tournament.  It is inconceivable to think that Barcelona, Manchester United and Chelsea would pass up a chance to play in China if offered the opportunity.  The world’s biggest population, and more importantly, the biggest economy is the market that all the top European clubs want to break.  These football-mad fans do not care that clubs like Manchester United, Liverpool, Real Madrid or AC Milan are not champions in their domestic markets.  In some instances, the players become bigger than the actual clubs – Ronaldo and Messi for instance are almost national heroes in China.

Is it a surprise that this season’s edition of the tournament will be the biggest yet? Absolutely not. Until UEFA can engineer the Champions League so that the biggest clubs, and consequently the biggest marketing assets are guaranteed entry into the tournament every season irrespective of their final league position this tournament will continue to grow, and for the clubs involved an important source of additional revenue.

Deal or no Deal for the Non League clubs


After the announcement that the Premier League had awarded the TV rights to Sky Sports and BT Sports last month for a jaw-dropping £5.14 billion.  The vast majority of that cash will flow into the already bulging pockets of the Premier League clubs.  Despite calls for the cash to be used to subsidise ticket prices, with full stadiums up and down the country every week, there is no compelling event for the clubs to do that.  Greed feeds greed.

15979358738_46b2a39bda_kWhilst the aristocrats of the Premier League are feeding on caviar and the finest fillet steak, clubs in the Non-Leagues are living hand to mouth, fighting for scraps.  Every season clubs in the Non-Leagues simply give up, unable to keep up with the spiralling costs of running a football club.

This should be a watershed moment for football in England.  The Premier League has an opportunity to give something back to the grass roots of English football. Will they? Probably not.  But if they are looking for ideas, how about these three simple concepts which would have an immediate benefit to clubs in the Non-Leagues.

1. Scrap the rule that means pricing of Sky Sports TV packages for football clubs are based on the rateable value of the football club.  We at Lewes have looked at Sky on numerous occasions, but because the rateable value of The Dripping Pan includes the stands and the pitch, the cost was north of £750 per month  In comparison, BT Sport charge around a tenth of that per month. So why not scrap charges for clubs below a certain level in return for free advertising at the ground?

2. Create a weekly Non-League TV show.  It seems crazy that we can access live games in most major European leagues every week on Sky and BT Sport yet Non-League doesn’t get a look in.  Why not create a weekly show, focusing on one team with an extended preview and highlights package? We’ve already seen the success of the radio show on BBC so why not roll out the format to the Non-Leagues? I can’t believe viewing figures would be worse than a live game from Holland or France.

3. Add a loser’s money pot in the FA Cup.  Every club starts the season with a dream that they will reach the Third Round and draw a big club, setting themselves up financially.  99% of them fail by the wayside but every year we have the success stories of Warrington Town, Blyth Spartans and Hastings United. There is no glory in defeat, nor in the case of the FA Cup, cash. Sure clubs share the gate revenue, but for the smaller Non-League clubs this may be a matter of a few hundred pounds.  So why not increase the prize fund in each round by 25% until the First Round Proper, with the additional amount going to the losers?

What will be a travesty is if nothing changes and the cash simply makes those clubs already awash with cash even richer. Not only will the fans suffer but football in general.  But then again, the voice of reason has no place at the highest levels of our national game.

West Ham on Song to jump into the top three


15967541542_58a6b64140_kIt’s a good time to be a West Ham fan.  Yesterday our fellow London rivals Arsenal, Chelsea and Millwall all lost, whilst Spurs could only manage a goal less draw at home to Crystal Palace.  Coming into the game at The Boleyn Ground against Swansea City the team knew a win would take them to third…THIRD.  I cannot remember the last time The Hammers were in the top three, even after the opening day of the season.  Third.  Champions League Group automatic entry third.  Top three in one of the richest leagues in the world.

We all know it wont last.  It can’t last. Why?  Well we can blame the economist Francis Galton for making our dreams fade and die.  19th Century Galton was credited with first documenting the Theory of Regression.  Whilst Galton used the biological phenomenon of the height of ancestors to demonstrate his theory, it can be applied today in predicting bouncebackability (he actually invented that word too) of teams who either punch above their weight or failed to meet expectations.  Everyone will always gravitate to their natural position.

But that’s not to say there hasn’t been a seismic shift in events at Upton Park.  After Allardyce was given a seat at the bar of the last chance saloon in the summer, he used the close season well, and whether it was his hard work, that of “attacking” coach Teddy Sheringham or the scouting network, he has built one of the best looking West Ham side’s that I can ever remember.  By best looking I mean in terms of positive and attacking play rather than any looks, although the shift to the blue shorts is very pleasing on the eye.

Few expected the likes of Enner Valencia, Cheikhou Kouyaté and Diafra Sakho to settle in East London so quickly but they have.  Sakho in particular has been a revelation.  The Senegal international had been playing in the French Second Division until the summer, but someone spotted something in him.  Whoever that was deserves a knighthood.  Sakho has been a handful for Premier League defences so far this season, hitting seven goals in just nine games before the game against Swansea.  Thoughts turn to a young Frank McAvennie when he first came to England back in 1985 and terrorized English defences.

15348569513_2ba959a754_kThe lofty position hasn’t been down to fluke either.  I’ve never been an Allardyce fan, hating this traditional Anti-football which hasn’t ever proved to deliver anything apart from neckache to fans.  His purchase last season of Andy Carroll was seen as the final piece in his long-ball jigsaw, and when the injury-prone striker inevitably ended up on the operating table, there was no plan B.  Even in pre-season when I saw them against Stevenage there appeared to be zero attacking intent.  Four months later they are playing some of the best football in the Premier League and have beaten Champions League qualifiers Liverpool and Manchester City comprehensively at Upton Park, whilst away from home they have been impressive, sticking to an attacking 4-4-2 with the resurgent Stewart Downing finally being freed from his wing.

Despite a Sunday lunchtime slot for this game, the game was a sell-out, as had every other Premier League game bar the one versus Aston Villa this season.  With the rest of the Fuller family up North it was took good an opportunity to miss.  A £43 ticket is easier to swallow if the football on offer is attractive and positive.

In a pre-match interview with Radio 5Live, Co-Chairman David Gold admitted that he was very surprised that the club were so high up the table.  “Not that don’t believe that we are a good team, we probably didn’t expect to be in this position at this stage of the season”.  It would of course be amiss to forget that the visitors from Wales were also having an amazing season.  After starting off like a train they had followed the Galton theory and dropped back down the table, only to start to climb again in the last few weeks.  In fact, a win at Upton Park would see them leap-frog the Hammers and Arsenal into the top six.

15781622859_b9798b6d14_kThe sun was shining and it was felt good to be back in East London.  Due to overseas travel and my commitments at Lewes (plus the dire football on display in recent seasons) I had been a rare visitor to these parts, but just like a London bus, I would be following today’s game with visits to the next two Premier League games here.  But for now it was time to see for myself exactly how this new team were taking the table by storm.

West Ham United 3 Swansea City 1 – The Boleyn Ground – Sunday 7th December 2014
It took the introduction of that man Sakho to power West Ham to victory against The Swans, adding the cutting edge to the dominance in possession.  This was a great game of football, full of attacking intent from both sides, controversy and a couple of great goals.  Whilst the game between Southampton and Manchester United tomorrow night will see one of them reclaim third place, for 30 hours or so, The Hammers could look down on the likes of Arsenal, Spurs, Liverpool and United themselves with a sense of pride and achievement.

The return to form of Andy Carroll had been perfectly timed, with Sakho missing from the past few games but it was the re-introduction of Barcelona – Alex Song that gave West Ham the victory.  Quite how and why Arsenal let their former player slip through their fingers in the summer is beyond me.  Likewise, their attacking full back Carl Jenkinson seems to revel playing in a side that allows him to run behind the opposing full backs.

For all of their opening possession it was the visitors who took the lead.  Despite West Ham being “all over them like a cheap suit”, they couldn’t “put the ball in the Onion bag” (those two quotes courtesy of the person sitting behind me), Swansea attacked down the left-hand side, Montero got in behind Jenkinson and played the ball across the face of goal for the on-rushing Bony to easy tap home.  Swansea’s tactics then switched from mildly attacking to retention and time-wasting.  With seventy minutes to hold on, it was a foolhardy tactic and it was always going to be a case of when and not if West Ham scored.

15780798948_deac688edd_kFor all the great passing play from the home side, the equaliser came from a familiar route in the 40th minute.  Jenkinson crossed from the left and Carroll out-jumped his marker and headed home.

Swansea started the second half the better side and a powerful run through the middle by Bony followed by a shot that hit the bar had most of the West Ham fans groaning that this wouldn’t be our day.  But then Carroll rose again and headed Downing’s corner into the net via Rangel’s desperate dive to keep it out. But the main talking point came moments later.

Earlier in the season when Lewes took on Margate at The Dripping Pan we had our centre-back Ollie Rowe sent off for a “professional foul”, or to give it its correct term, stopping a clear goal-scoring opportunity.  Rowe had stumbled when chasing a Margate forward and as he fell he took the legs of the attacker.  But the attacker got to his feet, carried on and managed to get a shot in which the Lewes keeper, Rikki Banks, saved.  The referee pulled play back and sent Rowe off.  How could it be claimed that he denied a goal-scoring opportunity if he then went on and got his shot on?  What would have happened if he would have scored? As we were told at the time by the officials, the fact that there had been a clear foul, it is irrelevant what the end result was.  If he would have scored them it is a different matter, and the offender would have been cautioned.

Sakho outpaced the Swansea defence and took the ball passed the on-rushing Swansea keeper Fabianski.  The keeper tried to take Sakho out but the forward was too quick for him and he recovered his poise and from a tight angle tried to slot the ball home, only to see his shot come back off the post.  Referee Chris Foy brought play back for a free-kick and dismissed the keeper.  Swansea’s main argument was that Sakho had allegedly handled the ball rather than Fabianski’s foul.

The game was wrapped up when Sakho once again showed his pace and power, running onto a flick from Carroll to smash the ball home from the edge of the box.  3-1 and West Ham were going third.  Man of the Match was always going to be given to the two-goal Andy Carroll but it was clear to see that it was Alex Song who called the tune today and without his energy, drive and tempo it could have been a very different result.

I heard it on the Twitter Vine


Football has much bigger things to worry about than six second videos being shared across Social Media hasn’t it?  Well not if you read some of the more recent news stories and official comments made by the governing bodies that run the game in England.  Statements using words such as “crackdown”, “unlawful” and “infringing” have elevated the issue to headline status with organisations including the BBC, Bloomberg and The Financial Times covering the story in depth in the past few weeks.  But is it all just a storm in a tea cup?

It is important to take a step back and understand the context before we can really pass any judgement.  The facts on face value are simple.  Any distribution of copyrighted material, irrespective of the medium, is piracy. Back in the day it used to be confined to taping the Top 40 off Radio 1, finger ready at the pause button to avoid Mike Reid’s voice.  Technology has presented us with so many opportunities to take our media with us wherever we go in a digital form, but that has increased the problem of piracy to untold lengths.  Illegal distribution of latest film releases is still a major issues for film studios as well as cinemas who need to constantly police their theatres to ensure nobody is covertly recording movies.

Vine-LogoVine seems to be the latest problem child.  The app, designed specifically for the smartphone, allows users to make their own 6 second “movie”, condensing video and pictures, then sharing with the world at the touch of a button.  Formed in June 2012, the start-up was acquired by Twitter before it even officially launched for a reported $30 million having been seen as a natural rival to what Facebook were trying to do with Instagram.  Today, with over 40 million users, Vine is a platform for those with creative vision, challenging users to make those six seconds unique, compelling and above all worthy of sharing on Social Media.  According to an article published by US Library of Medicine earlier this year, our attention span has dropped to just eight seconds on average, meaning that Vine is becoming the perfect media for advertisers who want to grab the attention of Internet users.

The fact that the word “vine” has now entered the modern day lexicon along with Tweet, SnapChat and Like shows how we consume digital content.  So why is there a problem?

During an average 90 minute football match, the ball is only actually in-play and live for around 50 minutes.  Out of that period how many minutes are taken up by goal mouth action or incidents?  Five minutes at the maximum?  You only have to watch the final game every Saturday on Match of the Day to see how brutal an editor can be with a mediocre game, reducing 90 minutes down into 90 seconds.  So if you are able to compartmentalise the key moments, Vine becomes the perfect medium to share the action.  With our short attention span, do we really need to see the same incident for every angle or just be able to pause and rewind it ourselves?

The Premier League is the richest football league in the world. The excesses in our national game have been driven by outlandish commercial deals, spiralling ticket prices but above all, multi-billion pound TV deals.  Having invested so much money into these deals, broadcasters such as Sky have to get the return on their investment in terms of subscribers.  One way to get new viewers and keep the old ones coming back month after month? Invest in the technology.  Sky Plus, TiVo boxes and hard disk recorders are all now staple items in living rooms up and down the country allowing us to record, pause, rewind and access additional content as standard.  By being able to rewind the action to the point where the latest action starts, Vine users can then simply take a screenshot of the action then press publish.  Seconds later the goal can be seen on timelines of millions of people across the world on Twitter. This has been the catalyst to the high-profile issue that the Premier League want to clamp down on.  So in summary, the commercial rights that they put on the table have essentially fuelled a problem they now want the broadcasters and Social Media to stop.

So what exactly is the issue?  In its simplest form it is one of copyright infringement.  Everything that happens on a Premier League football pitch is copyrighted, owned by the clubs, the governing bodies, the advertisers, the broadcasters or the sponsors.  Even taking pictures within a stadium can get you ejected or even arrested – the use of any device that can capture or distribute digital content is explicitly banned according to the stadiums conditions of entry, although few will mind you taking the odd snap or two.  The reason is that every time you capture an image it will contain copyrighted material.  A shirt sponsor, a perimeter board even a player’s face themselves.  Companies pay millions to have exclusive rights to be associated with the players, the clubs and the stadiums and they take a dim view of anyone else having a free ride.

Good old technology again has made the professional production of instant highlights possible and so the Premier League has been able to offer additional rights packages to commercial partners.  Last season the Premier League sold the online digital rights for the distribution of goal action to News International to mobile devices. Their paid-app product touts “almost immediate” access to every goal in the Premier League.  Yet before they can push the net-rippler out, thousands of people have already shared the moment through a Vine on Social Media.  What is the value then in a subscriber using their service if they can get it quicker, and cheaper, elsewhere?   If existing subscribers simply walk away from the paid service, what value are News International getting from their significant investment and are they likely to renew it?

Match of the Day used to be our only way of seeing the day’s main action.  Today, before the famous theme tune starts just after 10.30pm on a Saturday, all of the day’s main talking points have been shown around the world thousands of times. What football fans want to see are those incidents that the TV broadcasters never show.  Take the example from the opening day’s Premier League game between West Ham United and Tottenham Hotspur.  An eventful game with two sending offs, a missed penalty and a late winner for the visitors.  But the main event which was shared across the world via Vine was when a pitch invader ran on the turf and took a free-kick on goal that was being lined up whilst being pursued by stewards.  Yet that one incident will never be shown on Match of the Day, Sky Sports or BT Sports. Why?  Because it may encourage others to do the same? Maybe, but the main reason is that it could be deemed to undermine the value of our game to those commercial partners.

So what can the Premier League do to enforce the laws on copyright infringement on Vine?  Practically, very little.  The one aspect here is one of the fundamental principles of English law.  To be found guilty of an offence the perpetrator has to demonstrate the “mens rea” and the “actus rea”- the guilty mind and guilty act.  In theory, if someone didn’t mean to do something wrong, they can’t be found guilty of an offence.  It is not always as simple as that but does someone who takes a Vine of Aaron Ramsey’s 90th minute winner for Arsenal versus Crystal Palace doing so because he is intent on infringing the Premier League, among others, image rights or because he wanted to share the moment with millions of fellow Arsenal fans across the world?

Once infringing content has been identified, there is still the issue of removing it.  The beauty of Social Media is that it’s instantaneous.  I can quickly search using hashtag for the material I want and see immediately.  But if material needs to be removed there is a set process that has to be followed and that takes time.  The reason why hundreds of millions of people use Twitter is that it allows free speech.  If it was heavily policed then people would simply move elsewhere.  So whilst the Premier League can request that content is removed for legitimate copyright infringing reasons, it will have been seen by thousands of people already.

So is this just sabre-rattling by the football authorities, or will they genuinely crackdown on users sharing illegal content?  Brand and reputation monitoring solutions are becoming more effective every month but they would still need to justify the investment in a comprehensive solution would be effective in eliminating the problem.  We see technology advancing all the time, so who is to say what medium we will using and consuming in six months let alone six years.  Football has far too many other issues that need to be addressed before it can genuinely think about policing social media to stop these issues.

PS – I wrote this a few weeks ago.  On Saturday I noticed that a very well-known ex-Premier League footballer who is now a commentator on a national commercial radio station tweeted a “Vine” from the Liverpool v West Brom game whilst it was still in-play to his hundreds of thousands Twitter followers, breaching the rules.

Home form the key for Burnley


Tonight Chelsea open their Premier League campaign with a very tricky away game to newly promoted Burnley.  For those who have never experienced it, Turf Moor is not an away day for the faint of heart. The ground has gone through some huge redevelopments in the past decade or so, with two new stands, but it is still the away end that gives visitors a feeling of what the ground was late three decades ago.  Seats are of the cold, wooden variety, and leg room, should you try and sit down, is designed for people under five foot tall.

The David Fishwick stand was recently hammered by Championship supporters in a poll of the worst away ends by the Trinity Mirror newsgroup. Not only were its poor facilities criticised, but supporters were hardly complimentary about the surrounding area either. However, could the lack of luxury on offer to visitors work in Burnley’s favour this season?

I’ve always enjoyed my trips to Turf Moor – although have been lucky to go there when the weather has been pleasant.  My one experience of being an away fan at Burnley was on a Tuesday night ten years ago when West Ham won thank’s to a late Harewood goal. Great, passionate fans who will not make Turf Moor an easy place to visit.

Burnley boss Sean Dyche admitted this week that the transfer market was proving tricky to navigate as he desperately tries to add a bit more quality to his squad. His struggles in attracting new talent mean his options are limited and he will doubtless be relying on the team’s home form to give them a chance of avoiding relegation.

Last season the Lancashire club had the second best home record in the Championship, just behind Leicester, winning 15 out of 23 games and losing just twice on their own patch. The Clarets also had the best defensive record in the division last term and look set to stick with the same backline that served them so well.

The stats suggest that going to Turf Moor this season will not only be an unpleasant experience for the fans but for the opposition as well. While they shouldn’t cause Chelsea too many problems on the opening weekend, Burnley can be expected to ruin a few people’s football accas over the course of the year.

At home will be where the fight for survival is won and lost for Dyche and co. Last time in the top flight they recorded all seven of the victories they managed at Turf Moor and they will be counting on recording a few more to make sure it is Premier League fans dreading coming back in 12 months time.

 

 

Moore than just a footballer


559881_557443577622196_396737540_nLast year marked the twentieth anniversary of the death of Bobby Moore. The date was marked with numerous events and presentation across the footballing landscape, especially in the East End. I never saw Bobby play in the flesh, but I have heard enough stories of his playing career from my Dad and brother to know that he was a special player. It is all too often in life that we only really remember the contribution of someone to our lives when they are taken from us.

Bobby Moore epitomised the image of West Ham during the 1960’s and early 1970’s.  Few footballers back then lived their life on the front pages of the newspapers like today, and the standard of behaviour (George Best aside) was that of a group of people who saw playing football as a privilege rather than a right.  Moore made 544 appearances for the Hammers before he moved onto Fulham.  He became the first man at the club to ever lift a trophy, when West Ham won the 1964 FA Cup final, and then just a year later leading the Hammers to a famous European Cup Winners Cup victory at Wembley.  Of course, he was also responsible for winning the World Cup twelve months later.

Despite playing a further 150 games in his career he remained a Hammer.  Few will know that he actually ended his career playing in Denmark, for Herning Fremand before he ventured into an unsuccessful career in management at Oxford City and Southend United. Continue reading

What does this season have in store for the Premiership?


The Premiership in England has long been considered one of the best, and richest, leagues and attracts world-class players from around the world. Recent signings such as Manchester City’s £30 million for midfielder Fernandinho, Liverpool’s capture of Luis Alberto and the potential transfer of Napoli striker Edinson Cavani to the Premiership, mean footie fans are in for a treat in the upcoming 2013-14 season. But could this be a vintage season due more in part to the continuing carousel of changing managers?

David+MoyesBoth Manchester teams now sport new managers with arguably the toughest test of taking over a new club falling to David Moyes at champions United. Manuel Pellegrini succeeded Roberto Mancini at Manchester City, with the former Malaga boss hoping to improve City’s challenge on the title. FA Cup winning Roberto Martinez may have also seen his club Wigan relegated but his move to Everton promises much. And the ever entertaining Ian Holloway is now back in the league with promoted Crystal Palace.

However all eyes will be on the ‘Special One’ Jose Mourinho, after his move from Real Madrid back to Chelsea. This was a move that was a slow train coming, with the departure of Rafa Benitez as interim manager a foregone conclusion. The Chelsea faithful have clamoured for the return of Mourinho almost as soon as he was sacked in 2007 and his at times controversial remarks and actions mean there will never be a dull moment. With an enviable track record, he could bring the title back to London from Manchester. Indeed, given the history between former Manchester United icon Sir Alex Ferguson and Mourinho, it will be interesting to see how United and Chelsea square up to each other. No-one would envy David Moyes given the huge shoes he has to fill.

Mourinho has the arguably easier start to the campaign with a home game against newly promoted Hull while United face Michael Laudrup’s skillful Swansea away. The new Chelsea manager must fancy his chances as United adjust to their first new manager in 27 years. The change of managers mean that of the top six teams of last season, only Arsene Wenger of Arsenal and Tottenham’s Andre-Villas Boas, himself a former Chelsea manager, remain in post. Tottenham’s boss admitted Mourinho’s return to Stamford Bridge will be a challenge to other clubs hoping to land the title.

Due to the global nature of the Premiership, sponsorship for the league is in fine form with campaigns such as cider company Strongbow’s Earn It providing competitions with added excitement and buzz. This Strongbow football challenge dares fans to win a chance to step up and shoot a penalty against a top goalkeeper, a task which seemingly appears infinitely easier when watching a game. However, given the woeful performance of past England penalty takers, this competition would rightly provide bragging rights to anyone skillful enough to score. Fans who reckon they can do better than hapless duo Gareth Southgate or Chris Waddle are encouraged to enter.