Despite having the biggest average home league attendance in the world, Borussia Dortmund surprisingly only generate around £25 million from matchday income each season out of a total of £189 million of total revenue, according to the most recent Football Money League report published annually by Deloitte. Whilst the lead the way in passionate home support, their approach on ticket pricing puts them firmly behind “smaller” clubs such as Arsenal and Chelsea where money is no object for the majority of their fans.
The German footballing philosophy of football for the masses is all well and good in getting ticks in the boxes for affordability, but in terms of the one true global measure of how big a club is, it is a contentious issue. Matchday revenues make up nearly a third of the income sources for Manchester United, and around 40% for Arsenal. If Borussia Dortmund wanted to be mentioned in the same breath as Real Madrid, Barcelona and dare I say it in these parts, Bayern Munich, an increase in ticket prices would need to be put in place. But that’s not how clubs roll here in Germany. For those who have experienced a Bundesliga game or two will know, the fans actually mean more to a club than just a walking €50 note.
You get the feeling that even if Dortmund increased ticket prices by 20-30% then the fans would still flock to the Signal Iduna Park week in, week out. Even such a Greek Debt-busting inflation hike would still make ticket prices cheaper than all but a few Premier League sides. The demand for tickets from visitors and Dortmund virgins far outstrips supply. However, thanks to the contacts of Danny Last, we had four tickets for the game in the bag as our train from Münster eased into the Signal Iduna Park station and a wall of yellow and black hit us as we alighted from the train.
On paper this was a banker home win, with some of the shortest odds I had seen for awhile. Eintracht Frankfurt on the other hand were a tasty 7.25. Similar odds would have been on offer for the visit of Hamburg last weekend but in a coupon-busting result, the ‘Rothosen’ ran out 4-1 winners. With joint Bundesliga top scorer Robert Lewandowski serving a suspension, surely Dortmund would have enough quality to see off the visitors – lightning wouldn’t strike twice in a week, would it? Continue reading