November 4, 2009

Who said there was no money in football anymore?

Is it any wonder that we are still seeing silly transfer deals going through, with sums changing hands more than the total GDP in some countries when cash is flowing into the game in other areas.  We recently looked at commercial deals in general on the blog (see post from July here) but we now want to look at Shirt Sponsorship again after World Soccer Magazine published its findings.

Liverpool New Shirt - probablyAs of the start of 2010/11 season, the traditional Top 4 in the English Premier League will be earning close to £58m PER ANNUM just for selling the space on their shirts.  Leading the silly money stakes are surprisingly in times of banking crisis, a bank.  Not just any old bank but one that has run into major issues with the sub-prime market in the US.  Step forward Standard Chartered Bank who are taking over the shirt sponsorship from Carlsberg at Anfield.  They feel that an investment of £20.25 million per annum on a four year contract is worthwhile.  And we wonder why we are still in the deepest financial crisis in history.

The top 25 deals in the World in 2009/10 equate to over £225million per annum flowing into football.  If we look at which leagues get the share it looks like:-

English Premier League – £75m (flowing to just 7 clubs)Dortmund
German Bundesliga – £90m (10 clubs)
Spanish La Liga – £16.7m( only 1 club in the top 25 and that is Real Madrid)
Italy’s Serie A – £31m (4 clubs)
France’s Ligue – £14m (3 clubs)

LeverkusenThe Spanish situation is the most surprising – only Real Madrid attract a sponsorship deal worth more than £2.5m per annum.  The other surprise is the mix of clubs from England.  In the top 25 we only have 7 clubs – aside from the “Top 4″ there is Man City, Spurs and Fulham.  No Aston Villa, Newcastle United, West Ham United, Everton or Sunderland.  Could that be because they are still in their old deals?  Not in the case of West Ham or Sunderland that is for sure.

Surely the one sector that needs to take a long hard look at itself is the Online Gambling one….BWin, the Austrian gaming company weren’t satisfied with one top European side to sponsor so they signed up 3!  Real Madrid (£16.7m for 3 years), Bayern Munich (£16.6m for a further 2 years) and AC Milan (£10m pa for 2 years) have all been sporting their logo recently – but surely one online company cannot produce revenues that justify a commitment of over £100m in the next three years.  Emirates aren’t exactly far behind either spending  £5.5m per annum until 2012 with Hamburg, £5m with Arsenal and £3.6m for another 5 years with Paris Saint-Germain – meaning a commitment of over £60m.

Madness, sheer madness…..and as a final point and WITHOUT cheating by using Uncle Google can you name the sponsors of the following 5 clubs all of whom appear in the top 25 AND the 5 clubs from the sponsors name?  Answers on a postcard of course or by clicking here

Sponsors Name…
1. Juventus are sponsored by this company for another season for £10.1m.  Clue – It’s not Old Dutch
2.  Schalke have already spent their £16.6m this season they get from this company. Clue – Paul Gascoigne’s graduation party?
3. Inter Milan are years into this £5.5m per annum deal. Clue – I bet they get as many calendars as they want
4. Werder Bremen have been passing go and collecting £7.3m for the past few seasons. Clue – You can’t miss their building if you fly into City Airport.
5. Man Utd will get £20m per season until 2013 for this new deal. Clue – A is not off

Easy eh?  So how about these?
1. Evonik pay £7m per season to sponsor which German team?  Clue – they have a real Kop
2. Volkswagon like to keep it close by sponsoring this team who debuted in the Champions League this year? – Clue – Lupo
3. Wind are a big noise in Italy but who do they spend £5.5m per annum on? Clue – Eternally yours
4.  Etihad are an airline but who did they fly into sponsor this season contributing £5m per season in the process? Clue – like they really need the cash!
5. Fraport is one of the biggest transport hubs in the world so why do they need to spend £5m per annum advertising the fact? Clue – Hot dogs all round

VillaIf you can answer these without cheating and get more than 5 then you are an expert or a sucker for sponsorship.  But there are the good guys. Those clubs who want to put things back into the local community or a charity.  These are very rare these days but there are two notable examples – FC Barcelona who still pay to have the Unicef logo on their shirts, and Aston Villa who sport the logo to Acorns, a local hospice..  I am still not convinced.

Thanks to World Soccer Magazine for providing the above financial information and Colours of Football for the graphics.

November 2, 2009

Northern Jess is back…

She’s back.  Fresh from her still at the Edinburgh Festival Northern Jess has once again tried to understand the irrational world of football….

Beards are bad. No ifs and buts, they make even the most genetically perfect man look like a hobo. Take any man as an example and try to prove me wrong. Golden Balls himself has recently been spotted sporting a hairy face.  Surely one of footballs most attractive men can do no wrong but even on David Beckham it’s not a nice extra. Somehow I don’t think Victoria will be allowing the new growth to stay around for too long.

beardWhen I talk of beards, I mean at least 2 inches of growth. Stubble is a whole different ball game and entirely acceptable.  Step up Michael Owen and his perfect example of facial accessorising.  If you want to reminisce about some of the most famous beards of past and present The Daily Mail has collated their best and worst beards in the history of football.

This story is old, but it’s amusing non-the less. Some of you may, or may not, have seen it surface in February of this year.  A transsexual living in Warrington complained to her local paper about an NHS advert that told women to avoid excessive drinking, as it would lead to them looking like a man. But no-one was really that bothered about Lucy Smith’s complaint, people were much more interested in her face and the likeness it had to footballer John Terry.

After realising that she could get herself some publicity (and probably a few pennies for a new pair of stilettos) Lucy decided to discuss her “Terry’s Twin” status.  Lucy, who openly admits she has no interest in football, told the News of the World that she loves “looking like a millionaire”.  Just a pity she doesn’t look a million dollars.  See for yourself here.

14coleAnd whilst we are on the subject of Chelsea players, lets have a look at the most polar opposed couple in England – Ashley and Cheryl Cole.  Google ‘Ashley Cole hate’ and you get some interesting YouTube videos along with headlines of him being voted Britain’s most hated celebrity, that’s not to mention all the groups voicing their dislike on Facebook.  Speak to football fans across the country and you will hear a fairly similar response, he is one of the least popular players around – in fact he became the first player to be roundly booed by his own fans last year when England played Kazakhstan (see I do know a thing or two about the game!)

But through the cloud of hate that has hovered over him a Geordie Queen has emerged. Ashley’s wife Cheryl, girl band extraordinaire and glamorous X Factor judge, has risen from a background that involves council estates and drug addicts to become a huge success. Last week her first solo single, Fight for This Love, debuted at No 1 in the charts. It is the fastest selling single of 2009 so far. 26 year old Cheryl has gone from strength to strength as the boos for her husband continue to come. She has grown from a gobby lass, who shot to fame on Pop Stars: The Rivals, into a classy and groomed member of one of Britain’s most successful girl bands.  Cheryl seems endearing, a likeable honest and open Geordie. Stories of her alcoholic brother along with other less than perfect family members are often found in the tabloids but she hasn’t been held back by her complicated home life.

The 2003 incident in which she was convicted of actual bodily harm on a toilet attendant and sentenced to 120 hours community service seems to be a distant memory.  She isn’t the best singer and occasionally wears questionable outfits but as the old cliché goes, women want to be her and men want to be with her. She has created a perfect package and is adored by millions.  Cheryl is pretty and vulnerable, but not a push over. She is seen as a good role model for young children. The same could definitely not be said for Ashley.

Ashley’s football career has been riddled with stories of bad behaviour. He turned his back on Arsenal, his boyhood club, after they dared to offer him only £55,000 a week, this apparent greed alienated many fans. His secret talks with arch-rival club Chelsea only heightened their anger especially as he proceeded to lie about it, resulting in a fine.  After his move to Chelsea he added further fuel to the Ashley bonfire by writing a book in which he insulted the club and a lot of the players.  Football fans have felt animosity towards Ashley since his transfer days but it was only when he was alleged to have cheated on his wife that others began to view him in a negative light. Girl’s Aloud supporters are very loyal to Cheryl and Ashley’s infidelity immediately lost him any few fans he may have had.

While some may be quick to label her as foolish for taking back her cheating husband others praise her for taking control of her husband and working hard to get the life she wants.  Cheryl recently gave a much-publicised interview in which she admitted she trusts her dogs more than her husband. She told The Sunday Times: “I’ve come to the conclusion that I don’t trust anybody in life except my mother and my dogs. I’m scared to let people know how much they mean to me, and it’s scary that you can love a small hairy thing so much.”  Climbing Mount Kilimanjaro in February 2009 for Comic Relief only added to Cheryl’s respectable image. Especially as returning from the trip she was faced with discussing Ashley’s arrest for being drunk and disorderly.  The shy little girl from South Shields has also been voted in the Top 10 Sexiest Women in the world by FHM magazine, Britain’s Best Dressed Woman by Tatler and Heat magazines “Most fanciable female” in the past 12 months…And Ashley has won, errr, a FA Cup winners medal.

_images_cheryl-tweedy-cole-elle-01Ashley told The News of The World he accepted his bad reception. He said: “I will be retired in five or six years and then the people who hate me can move on to someone else.”  And maybe even Cheryl is embarrassed about the reception her husband receives as rumour has it she won’t be attending the 2010 World Cup in South Africa as she’ll be much too busy with her solo career and work on The X Factor.  Although some argue that Ashley is the best left-back that England have his talent is hugely over-shadowed by his behaviour. It’s easy to dislike someone who gets bad press over his social life, and is a good footballer but he seems to never come up smelling of roses.  Cheryl on the other hand not only smells of flowers but is fast becoming the quintessential English Rose, even with her barbed wire tattoo around her thigh!”

Photos used from Dailymail.co.uk

November 2, 2009

A Teutonic Treble – As told by Kevin….

A guest report this week as I have been effectively been serving a week football ban from CMF. Just because I cannot have fun abroad doesn’t mean the rest of you have to suffer….so its over to Kevin for his trip to Germany…

“For the European football traveller who doesn’t want to miss too many of his own teams domestic games, the Champions League and UEFA Cup scheduling is an ideal opportunity for an overseas trip or two during the season. It is announced far in advance and it doesn’t tend to move at short notice on a TV company’s demand. This time last week, I was off to Germany again for three new grounds for me.

Stuttgart 1Tuesday started with a trip to Stuttgart. Armed with the best of European stadium literature (European Football – A Fans Guide by an chance – ED), we boarded an early morning flight from Stansted with the stereotypically efficient Germanwings. They are fast becoming my favourite airline, they never seem to be too busy, they are incredibly reliable, pleasant and comfortable and they are always reasonably priced (£35 single). With time on our side, we took the easy to navigate local rail service from the Airport to the central station and then a local tram to our hotel near the Gottlieb Daimler Stadion. The stadium is undergoing renovations which will see the end of the running track so it is only 3 sided at present. This made tickets difficult to get hold of, but not impossible. What was more troublesome was that Stuttgart had Glasgow Rangers in their group so the club would not sell tickets to UK residents until after the Rangers game had passed. We also experienced something similar to this at Wolfsburg. It was inconvenient for a traveller trying to arrange flights etc in advance but tickets eventually became available on the official website, as well as on eBay.de and Seatwave. When we arrived at the ground, they were also available on the night.

After a few beers in the City, we made our way closer to the stadium and there were a couple of reasonable sized bars, well populated, near the club shop and Porsche Arena.  The match programme was free and piled up on the floor inside the stadium. Our seats cost 35 Euro and were in the back row of the upper tier, about level with the goal line. As one side of the stadium was completely open, it was about now that we first spotted the temperature difference between Germany and UK, it was a touch chilly.  As for the game, Seville ran out easy 3-1 winners and it featured some comedy goal keeping from Jens Lehman.

Wolfsburg 1A reasonably early start was needed on Wed am as we had a train to catch to Wolfsburg for our 2nd game, VFL Wolfsburg v Besiktas. German trains are superb but they are not cheap, this journey took 3 ½ hours (1 change) and cost £60 single. On arriving in Wolfsburg, there appeared to be a vast number of Besiktas fans displaying their colours proudly. A quiet afternoon in the bars kept us out of the dropping temperatures. In one bar, we got talking with a couple of locals who couldn’t quite believe what we were doing there and were even more surprised when I told them that European football travelling is popular in the UK and people go to more obscure games than I had chosen. These gents showed us where to get the bus to the ground from, although the ground was only a 20 min walk from the train station.

As mentioned earlier, tickets for this game were not easy to get hold of, it was Wolfsburg’s first ever season in the Champions League, the stadium only held 30,000 and they had a well supported Turkish team and Manchester United in their group. This meant Wolfsburg were only selling tickets in packages for all three games and initially, they would not issue tickets to a UK address or someone without a booking history. Again, they eventually relented on this, once tickets went on sale for individual matches and they realised that we didn’t want tickets for the United game.

The game itself was pretty terrible. I had been looking forward to this one as I’d seen a fair bit of Wolfsburg on TV last season and they had a great centre forward pairing (Dzeko and Grafite) but Grafite is currently off form and got himself sent off. The game finished 0-0. Much more entertaining were the Besiktas supporters, I had been fortunate to visit their stadium with Tottenham in the UEFA Cup and it was a superb experience. You end up watching them as much as you do the action on the pitch, (this wasn’t so much of a problem today!), they had travelled in good numbers and were prominent in 3 of the stands with no hint of trouble. Their vocal backing is excellent.The match programme cost 1 Euro and was available from vendors outside of the stadium.

Berlin 1Thursday, it was back on the train to Berlin for a couple of days. Hertha Berlin were at home to Heerenveen in the Europa League. Berlin was an excellent venue, easy to get around and obviously plenty of history to keep you busy, the Olympic site itself was enough to take up the best part of a day, I’d recommend a visit up the Bell Tower. Berlin has a vibrant nightlife in the East and you are never going to be short of a midnight kebab. It was really, really cold though. Tickets for this game were easy to come by on Hertha’s official website although they would not send tickets to the UK so we had to collect them on the match day.

There is a U-Bahn and a S-Bahn station at the Olympic Stadium. If you use the S-Bahn as you leave the station, on your left, there is a programme vendor selling a vast array of programmes from many clubs and dates, this is something you very rarely see in the UK nowadays. There is also a huge bar in front of you and you have to cross Jesse Owens Strasse. If you use the U-Bahn, the route to the stadium is more photographic as it brings you up on an approach where the Olympic rings are displayed.

The ground obviously has a running track and due to the low attendance, the upper tiers were not open. The game finished 1-0 to the visitors, Hertha are not having a good season with just 2 points and being bottom of the table at present. The stadium does present some excellent photo opportunities. There was a programme available but it was in the form of a free 8 page miniature card, it was disappointing.

I very much enjoy my visits to Germany, I find the people hospitable and the diet of sausages and lager is much to my liking. The atmosphere the supporters generate is better than anything you will experience in the Premier League. I’ll be back over in November for Fortuna Dusseldorf v Energie Cottbus and Eintracht Frankfurt v Borussia Monchengladbach.”

 

October 31, 2009

Carlsberg don’t do football blogs, but if they did….

err..I'll have a Carlsberg thenCarlsberg….one of the best words ever invented by man.  Living in Copenhagen gives you a certain amount of pride of their most famous contribution to world culture.  In fact us Brits have been raised on adverts such as “If Carlsberg did Holidays/Football/Flats/Girlfriends etc” or The Danes hate to see it leave which are completely alien to the Danes who have not got a clue when I start going on about “If Carlsberg did football blogs…..”

I’d been over here in CPH for a few months without being able to venture down to Valby to the Brewery, or heaven as its known, and then two opportunities come along in one week.  Firstly as part of a Management awayday we got a “behind the scenes, access all areas” tour down into areas that are never seen by the general public, and then a week later I took the Fuller clan on a public tour which ends with a session in the bar sampling the likes of Jacobsen Dark Lager – classic stuff.  So how about a few facts I hear you ask…Well OK then – here are ten of the best…

Swastika1. The Swastika – An Indian peace symbol.  Long before the rise of the Nazi party in post First World War Germany the Swastika was known as a symbol of peace in many Indian cultures.  Carlsberg adopted the symbol during the 19th century and had it carved into their Elephant Gates at the turn of the century.  During the 1930’s they actually started legal proceedings against the Nazi party to stop them essentially infringing their copyright.  Guess who won???

2. Little Mermaid – Last year when the process of clearing some of the old storage rooms started in Old Carlsberg they came across a room that had been sealed for over 50 years.  In the back of this room they came across a sheet, which hid one of the original five Little Mermaid sculptures which nobody had a clue why it was stored down underground.  The good news is that with the “original” Mermaid due to go on loan to the Chinese next year, Copenhagen needs to bring in a sub and Carlsberg have started negotiations to “loan” the city this one.

The actual bottle made for Winston Churchill3. Special Brew – In 1950 the then master brewer Thomas Marfleet brewed a new beer to commemorate the visit to Copenhagen of former Prime Minister Winston Churchill.  Churchill loved it and Carlsberg produced two crates especially for Winnie.  It then went on sale under the name “Easter Brew” before becoming Special Brew in 1951.

4. Carlsberg – The brewery was founded by Jacob Christian Jacobsen in 1844 on the outskirts of the city in a suburb called Valby.  It was named after his son, Carl.  He was so grateful to his Dad that he soon founded his own brewery thinking that “he knew best” called the Valby Brewery, before changing the name to Ny Carlsberg and moving next door to his Dad’s brewery.

5. Cathedral Brewhouse – The original “brewhouse” in Ny Carlsberg only stopped producing beer just over a year ago.  It is a magnificent four story galleried building and the copper “kettles” still dominate the room.  The next owners of the building are still not known.  A TV station, internet company and another brewery have bid for it but as it is listed no fittings can be removed and so it is becoming quite problematic.

6. Brands – Carlsberg is the 4th largest brewer in the world based on output but the biggest in terms of brand ownership.  Through years of acquisitions it today owns more than 45 brands including such well known ones as Kronenbourg, Holstein, Tuborg and Tetley plus the not so well known Law in Serbia, Kuche Kuche in Malawi and Koff in Finland.

7. Carlsberg Mansion – In the grounds of the Brewery sits the Carlsberg Mansion.  The red brick mansion is home to a number of famous Scientists who have won the Danish equivalent of the Nobel prize.  All winners of this prestigious prize are invited to live at the Mansion, rent free for the rest of their lives AND THEY GET FREE BEER! There are currently three such award winners living a live of permanent drunkenness.  Possibly the best known resident is Niels Bohr the Nobel Scientist who worked on the Manhatten Project.

The latest ever bottle produced - end right8. 18,242 unopened bottles – Carlsberg own the largest collection of unopened beer bottles in the world.  Some years ago they were approached by an individual who had over 10,000 DIFFERENT bottles in his possession but his wife wanted to use his beer room as a nursery (priorities!) and so they donated his collection to the brewery.  The collection includes a bottle from every brewery in the world as well as some special limited edition ones such as the Red labelled Carlsberg (see left) produced to commemorate the Danes reaching the 1986 World Cup finals (the bottle was a flop unlike the football team), a tetra-pack carton of beer, the original Winston Churchill produced Special Brew and the last ever bottle (end one on the right) produced at the brewery in December 2008.  Prior to this Carlsberg produced over 4 million bottles A DAY!  They still produce the very limited edition Jacobsen beer which sells for over 2000 Danish Kroner a bottle (the 2008 edition sells for 2008DKR, this years will be 2009DKR etc) – probably the most expensive beer in the world

9. Workers rights – At its peak whilst producing 4million bottles per day, the brewery employed over 5,000 people on the site in Valby.  Part of their working rights was the right to drink 6 beers per day free of charge.  They could drink these at any time, but amazingly could only have 2 cigarettes a day!  They could also purchase cheap beer in the staff pub.  On pay day the workers wives used to arrive at lunchtime to collect their wages to stop them pissing it all away!  Technically this perk has never been rescinded although few workers today partake in this practice.  Also quite surprising for such a huge operation was the fact that people only ever worked from 8am to 5pm Monday to Friday – no weekends or long nights as the Jacobsen family prided itself on offering all of its workers a healthy private live.

SNV1171210. Carlsberg and Football – “Carlsberg don’t sponsor football teams, but if they did they would probably be the best teams in the world”….Well actually they do sponsor four football teams at the moment and none of them are world beaters!  They have been the main sponsors of FCK (FC Copenhagen – see here for more on their history) for years but apart from one decent season in the Champions League a few years ago they have failed to make an impression on the European stage.  OB from Odense are the other domestic club they sponsor.  OB are the new domestic force and could well take over the mantle from FCK.  Then you have two clubs in England.  No prizes for getting Liverpool as the first one, although that long term deal (18 years) is coming to an end in May 2010 when the Anfield club reluctantly accept over £20m per season from Standard Chartered.  But could you easily get the 4th club?  Well they actually played Liverpool at Anfield in January 2008?  Still no idea? Well it is actually Havant & Waterlooville!  They played Liverpool in the 3rd Round of the FA Cup, losing 5-2.  Of course you knew (liar).

So next time you order a pint of Carlsberg, pause before you down it and think about all of the toil that went into producing that pint….or simply down it and order another one!

October 28, 2009

The Academy of Football

We all love West Ham here at TBIR towers.  We actually have three generations of fans, all of whom have been down the Boleyn on hundreds of occasions.  Lolly became the fourth generation of supporter to gain the privilage of a season ticket and now takes up her spot on the Bobby Moore lower each home game along with myself and Football Jo – quite an influence I can tell you.  With Littlest Fuller now showing an interest too since discovering that you can buy a West Ham scarf and gloves set in pink I thought I would educate them at Half Term with a behind the scenes tour of the ground along with ten facts that very few people ever knew about the club….

Shirts 3

Shirts again

1. Claret and Blue as a bet- West Ham started live as Castle Swifts FC, before being taken over by Thames Ironworks FC who became West Ham United in July 1900. The original colours of the team were dark blue due to the owner being a former student of Oxford University, Claret and Blue came a few years later in bizarre circumstances. Father of one of the players Bill Dove had been at a fair in Birmingham, close to Villa Park, and was challenged to a race against four Villa players, who wagered money that one of them would win. Bill Dove defeated them, and when they were unable to pay the bet, one of the Villa players who was responsible for washing the team’s kit offered a complete side’s ‘uniforms’ to Dove in payment of the bet. The Aston Villa player subsequently reported to his club that the kit was ‘missing’.

2. Barrels of beer every 30 seconds – West Ham fans like a beer and in line with the growing trend in new stands/stadiums, the quick provision of alcohol is important on a matchday.  So West Ham have a cellar under the West Stand and employ 2 cellar men.  Most of the week these guys spend their time making beer barrel towers and rolling them down the empty concourses of the stands, but in the hour between 2pm and 3pm (obviously for a 3pm kick off) they have to change a barrel on average EVERY 30 SECONDS!!!  During that period the club will use over 120 barrels of Carlsberg.  And who said we had a drinking culture here in the UK!

3. Pizza post match meal – To dispell the myth that all of today’s footballers are shining beacons of health, after each home game the players can tuck into pizza, made by the West Ham chef in the players lounge.  Back in the dark ‘Appy ‘Arry days the post match meal used to be Fish and Chips (acquired via a 3rd party no doubt for a whopping commission for delivery) but Gianfranco loves nothing more than a Four Seasons.

4. Second biggest employer in Borough of Newham – West Ham is now a 24 x 7 x 365 operation when you factor in the Hotel, Learning Zone and Conference Centre.  Since the demise of Tate and Lyall the club (and Compass who the catering arm is outsourced to) have become the 2nd biggest employer in the London Borough of Newham behind the PCT NHS Trust run out of Newham General Hospital.  Including matchday staff, the club employ over 500 people.

5. Ten showers in away dressing room – Not only do the away teams have a smaller changing area, with more radiators that work in the summer and don’t budge in the winter but they are also faced with a big plaque on the wall informing them that “This is Upton Park – Home of the Hammers” just in case any had missed the subtle decor outside the ground.  There are also only ten showers in the changing rooms meaning that either one away player goes smelly or has to patiently wait whilst his team mates play hide the soap on the rope.  Interestingly enough, West Ham has one of the lowest sending off rates from away teams, which just proves they can’t all be desperate to steal a march on their team mates.

Castle

Part of Anne Boleyn's Castle

6. House not a castle- The Boleyn Ground, named after the castle which was home to Anne Boleyn is simply a myth.  There was a decent size house on the site of the ground, and it was home to a Boleyn but not Henry VIII’s plaything and of course, mother to Queen Elizabeth.  Nope in fact it was her brother Dave* who lived here, happy that he was a fair few miles away from his royal relatives.  Although Anne did come and stay for a few nights on her way to Southend for a weekend…probably.

*I am not sure what his name actually was but Dave would be a good name for the King’s Brother-In-Law I think.

7. No ashes scattered on pitch – A few years ago it was the done thing for any loyal fan to have their ashes sprinkled on the pitch of your beloved club.  Nowadays when Pitch Technology is a degree course in its own right most clubs do not offer the fulfilment of this one last request as the picthes are dug up at least once a season and the mortal remains would be shipped off to some tip.  So instead West Ham have created a memorial garden where the ashes are sprinkled….in the players car park!  So when Reg eventually pops off he will be resting in peace next to Porsche’s, BMW’s and Hummers.

8. First ground to have executive boxes that convert into bedrooms – With new stadiums trying to generate more and more off the pitch income, most now offer conference facilities but few can offer a hotel as part of the stadium.  Reading’s Madejski has the Millennium Hotel, Bolton’s Reebok has Whites and the new Twickenham South stand has a 4 star hotel but West Ham were the first, and still only club to offer hotel rooms that double up as Executive Boxes.  Ingenious and a major source of income as there simply aren’t any hotel around the stadium to cater for the conference traffic.  Each Executive box can be converted to a bedroom by one person in 10 minutes.  On a matchday guests have to vacate the room by 7am so the process can begin and they are allowed back in their room at 7pm.  The sliding doors onto the seating area are centrally locked so you cannot sneak out in the middle of the night for a quick game.  The club also do not allow you to hire the box on a matchdy and then stay in bed unfortunately.

It is certainly an unusual situation.  The Reebok offers some rooms that overlook the pitch but there is no sound frm the stadium and you have to promise not to drink any beer when a game is going on as it would be “in sight of the pitch” and thus you could be subject to arrest.  CMF and myself once stayed there and drank beer out of mugs so as to confuse any prying security cameras!

9. Why we have a Chicken Run – One of the best known and named stands in football – West Ham’s East Stand is still affectionately known as “The Chicken Run”. The

East

The Chicken Run

closeness to the pitch was always one of the characteristics of the ground and why many away teams hated playing at Upton Park.  The crowd would almost seem on top of wide players and during the dark days of the 70’s and 80’s it didn’t take much of an aim to launch missiles onto the pitch.  The name many think relates to the look of the old East Stand, demolished in 1968 from the mesh that was used to surround the terracing but it is actually related to the farm that once stood on the site of Priory Road.  It is now a very dated stand and only offers seats for 5,000 (in fact the upper tier has some very poor sightlines and some seats do not have a view of anything above head height).  The plan is that at some point soon (and soon we mean a) when the club has a rich owner again, b) when all the talk of a move to the Olympic Stadium nearby has stopped and c) if we stay in the Premier League) it will be demolished and a new two tier stand will be build 5 metres closer to the pitch making the stadium 40,000 capacity.

10. The “new stadium” was opened by the Queen – Betty doesn’t really follow football.  Since her last visit to Wembley in 1966 to see good ol’ England beat the Bosch she has prefered to mix with the common man at the likes of Royal Ascot.  But back in 2003 she turned up unannounced at Upton Park to see what all the fuss was about the new Dr Martens Stand, at the time the biggest club stand in London.  Good job Joe Cole and Jermain Defoe were cleaning boots that day and had time to don a suit, learn how to do up a tie (alas Defoe still cannot manage such a grown up act without asking his agent, or is it his Mum these days?) and to pop down the 24 hour BP to get some flowers for her.  The trip to Upton Park remains her last foray into a football ground in the UK.  Blessed we are (although West Ham were relegated later in the season).